Vice Versa International FZ-LLC is the management company of the Vice Versa® card, the leading smart chip card programme designed for premium travellers to use in some of the world’s most exciting and cosmopolitan cities. In Dubai, more than 100,000 cards have been placed into the hands of visitors from more than 100 countries. The Vice Versa card showcases the capabilities and wide range of features that Vice Versa International’s technology can provide retailers and service providers, such as instant reward and redemption. Vice Versa International is also provider of white label incentive and loyalty cards, employee cards and e-purse solutions which has successfully been used at concerts with artist such as Shakira, P!NK and Santana catering more 25,000 spectators during the events. All services and data is processed at Vice Versa International’s headquarters and technology hub in Dubai Internet City.