Assistant Brand Manager - Gum & Candy

Job description / Role

Assistant Brand Manager - Gum & Candy, Egypt & Levant

Mondelaz International LLC is a whole new company that has been reimagined with a single focus in mind: create delicious moments of joy by sharing the world's favorite brands. Launched on Oct. 1, 2012, and employing around 100,000 people around the world, Mondelaz International comprises the global snacking and food brands of the former Kraft Foods Inc.

While Mondelaz International LLC is new, our brands are as diverse and rich with heritage as the 170 countries in which our products are marketed. As the world's pre-eminent maker of snacks, Mondelaz International LLC has leading shares in every category and every region of the world in which it competes. The company holds the No. 1 position globally in Biscuits, Chocolate, Candy and Powdered Beverages as well as the No. 2 position in Gum.

Mondelaz International LLC portfolio includes several billion-dollar brands such as Nabisco, Oreo and LU biscuits, Cadbury and Milka chocolate, Tang powdered beverages and Trident gums. Mondelaz International LLC has annual revenue of approximately $35 billion and operations in more than 80 countries.
Exciting career opportunity in the Marketing function, in the capacity of Assistant Brand Manager - Gum & Candy, Egypt & Levant, Egypt; based in Cairo BU, Egypt.
The main purpose of the role is to support the Marketing team by executing key brand projects and activities supporting MDLZ's strategies and objectives for the brand.
The Assistant Brand Manager may lead a number of specific projects and is required to collaborate with the cross functional business team.

Main Responsibilities:

Integration of Brand Equity
- Gains an understanding of the integration of the Brand Equity principles through supporting the Brand team during translation activities in market for specific brands.

Insights
- Supports their Manager in development and articulation of consumer insights and gains the understanding of their consumer, trends, and learns relevant tools and methodologies that set the foundation of marketing decisions.
- Solid understanding of shopper insight that enable them to develop marketing programs in relevant channels.

Strategic Planning
- Supports the Marketing team in collection of portfolio and brand data relevant for development of local brand plans.
- Clearly understands MDLZ Category strategy and how this guides the execution of specific projects and deliverables.

Financial Planning Process
- Provides quality input into forecasting for their assigned projects

Integrated Marketing Communication
- Participates in the development of plans linked to the Integrated Marketing Communication (IMC) activities and supports implementation
- Responsible for organizing and managing brand consumer promotions activities in line with MDLZ approved plans.

I2M (Idea to Market)
- Participates in I2M activities and supports marketing team in preparation of PDRs and LRs for New Product Development (NPD) processes.
- Accountable for executing components of NPD projects.

Protocols
- Any changes related to the strategic documentation must be compliant to the related protocol and follow the correct approval process.
- The Assistant Brand Manager supports the CBM Marketing in preparation of protocol documentation and submits them in Digi forms for approval by the Category Manager.
- Whilst the above content is comprehensive description of the roles and responsibilities there may be other additional elements that form part of the Assistant Brand Manager role that have not been captured but are still part of daily work activities

Requirements

Qualifications
- University degree.
- Min 2 years marketing experience with a high skill level in all aspects of FMCG marketing.
- Experience in marketing with a mix of ATL & promotions experience.
- Demonstrable experience in execution of outstanding marketing programs based on consumer insights.
- Team Player; ability to support and lead to achieve common goals.
- Strong Communication and Presentation skills.
- Problem solving: Proactive and resourceful in solving problems, offering innovative and practical solutions in dynamic environment.

About the Company

Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.

Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.

We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)

About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.