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Job description / Role
Job: Category Operations
Department: SHOPPER AND CUSTOMER MARKETING
Location: Cairo
Business Context and Main Purpose of the Role
• To deliver the operational business plan through the category team (BB).
• Provide input into the development of the Category Business Plan, with focus on ensuring that customer's requirements and plans are incorporated and that the plan will grow both the total category and the Unilever business.
• Facilitate clear and open dialogue with Customer Teams and customers to ensure they have clear understanding of Unilever category strategy and plans, and optimize alignment of activities with these.
• Develop the activation elements of the Category Business Plan by channel focusing on delivering the strategic thrusts and implement these to achieve category objectives.
Main Accountabilities
• List of main job outputs - accountabilities. They are not activities or duties, but few (4-10) descriptions of the role the job plays in the organizational structure.
• Development of Customer / Channel Strategy based on Category Business Plan and understanding of the dynamics of customers and channels
• Communication and agreement with Customer Management of strategy, activation plans, targets and budgets as part of AP, to ensure a clear understanding of the category by the customer team.
• Development & evaluation of Category tactics (ie. Price Promo, free weight, co-packs, assortment, pricing)
• Represent the customer within the business, and the Unilever category plan to the customer, to facilitate alignment of strategies and plans
• Understand competitor tactics within channels / customers and develop / initiate Unilever response in line with Competition law.
• Consolidate field/country plans as an input to the S&OP
• Input to the S&OP process, owning the short term sales forecast and participation to the meetings
• Responsible for the CPP, CS budgets of the category.
• Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
• Analyze the ROI of the marketing activities executed with the customer.
• Monitor & accountable for market share, National numeric distribution, weighted distribution and Customer Dealing.
• Accountable for total Category % TTS budget spent vs. target
Requirements
Key Requirements:
• 2-3 years of Experience in Field of sales/ Trade Marketing
• Excellent Microsoft Office Excel Knowledge
• Excellent communication and analytical skill
About the Company
Unilever is one of the leading FMCG company with 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's lives in so many different ways.
Our brand portfolio has made us leaders in every field in which we work. It ranges from much-loved world favourites including Lipton, Knorr, Dove and Omo, to trusted local brands such as Blue Band and Suave.
From comforting soups to warm a winter's day, to sensuous soaps that make you feel fabulous, our products help people get more out of life.
We're constantly enhancing our brands to deliver more intense, rewarding product experiences. We invest €1 billion every year in cutting edge research and development, and have five laboratories around the world that explore new thinking and techniques to help develop our products.