Assistant Manager - Event

Job description / Role

Company overview

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions: automotive, financial services, real estate, retail, and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia, and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role

Responsible for planning, successfully managing, and executing on-ground related projects such as thematic decorations, exhibitions, on-ground activations and branding, thematic, community, sales-driven events, CSR events, and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City assets (destination, residential, commercial).

What you will do

• Create and prepare events calendar and budget, plan and coordinate the activities to coincide with important milestones of the project, the development program, and major targeted events, sponsorships, and CSR activities organized.
• Present the budget to Head of Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.
• Continuously identify new, creative event approaches, activations, and thematic ideas in line with key marketing objectives for the Resicom marketing plan.
• Identify key initiatives that generate sales and leasing to be revenue generating.
• Responsible for the preparation, implementation, delivery, and management of events teams made up of internal staff, consultants, and external contractors for scheduled public and corporate events, community events, optimizing PR exposure and related advertising and promotion opportunities during that period.
• Responsible for generating sponsorships for events and promotions.
• Assist with the digital team to work on producing top-quality video productions for on-ground and corporate events to be used on our social platforms internally and on YouTube.
• Represent the company as the key contact with outside parties to yield maximum exposure and leverage for the company in such forums.
• Gather and maintain good external contacts with suppliers and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.
• Work on reports to update key stakeholders on ongoing on-ground achievements in Cairo Festival City to get a better return on brand positioning and generate or push sales.
• Align Cairo Festival City with two to three key charities in line with the positioning of the corporate brand and ensure that all partners are aligned with CSR focus to achieve a holistic approach when it comes to CSR in the city.

Required skills to be successful

• 4–6 years of relevant experience in events, preferably within an agency or corporate environment.

What equips you for the role

• Bachelor’s degree in Mass Communication, Marketing, or a related field.
• Real estate background in an agency or a corporate setting.

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational, and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region.

From origination, conception, development, sales, procurement, and construction of mega-projects to the leasing, operation, and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.

Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services, and enable partnerships to create true value to our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large-scale mixed-use destinations: Dubai Festival City and Cairo Festival City.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.