Brand Activations Specialist

Nestle Middle East

Cairo, Egypt

Ref: GP991-398

Job description / Role

Employment: Full Time

Position Summary

- Delight target consumers and create engaging brand experiences when activating Nestle brands on ground (out-of-store), to support building strong brands and generate brand-building results

A day in the life of

- Understand target consumers of each brand deeply, and where they are located in the consumer engagement funnel
- Engage with consumers with the relevant concept when and where consumers are receptive, and activate brand big ideas by creating attractive and rewarding brand experience. While ensuring all brand communication are in line with company trusted image as leader in NHW
- Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives
- Ensure NHW communication strategy is embedded in brand activation
- Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with Nestle brand engagement strategy
- Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar
- Delight consumers with service experience, by supporting Nestle complaint handling SOP
- Understand business impact of PFME and investment of brand to leverage on resources maximize ROI

Requirements

What will make you successful

- Bachelor's Degree
- 3 years' experience in field activation and event management
- Excellent Arabic and English communication
- Experience in working with cross functional team

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

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