Brand Activations Specialist - Food

Job description / Role

Position Summary

Delight target consumers and create engaging brand experiences when activating Nestle brands on ground (out-of-store), to support building strong brands and generate brand-building results.

A day in the life of…
• Understand target consumers of each brand deeply, and where they are located in the consumer engagement funnel
• Engage with consumers with the relevant concept when and where consumers are receptive and activate brand big ideas by creating attractive and rewarding brand experience. While ensuring all brand communication are in line with company trusted image as leader in NHW
• Contribute to develop and execute flawlessly strong activation plan aligned with brands business objectives
• Ensure communication strategy is embedded in brand activation
• Contribute to bringing Nestle brand big idea to life in the mind of our consumers through on-ground activation, delight with products experience and ensure engagement concepts are in line with the brand engagement strategy
• Develop locally relevant tactical activation plan in line with regional strategic activation & brand engagement strategy and ensure continues update of country event calendar
• Delight consumers with service experience, by supporting Nestle complaint handling SOP
• Understand business impact of PFME and investment of brand to leverage on resources maximize ROI

Requirements

What will make you successful?
• Excellent English and Arabic communication
• Understanding of local consumer events and trends to reach consumers when they are most receptive
• Experience with event organization and coordination between various functions, suppliers, agencies, etc.
• Familiar with local brand activation and event agencies that are able to translate brand goals and campaigns into creative brand experiences
• Ability to manage budgets and negotiate costs

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.