Brand Manager - Nescafe

Nestle Middle East

Cairo, Egypt

Ref: GP991-391

Job description / Role

Employment: Full Time

Position Summary

Provides a professional support in marketing. Responsible for all aspects of the marketing management and development of brands. Tasks include activities such as tracking of brand sales performance / Brand planning / new launches / brand communication/ packaging/ media & digital planning/ agency management/PFME responsibility/ brand health tracker / retail audit monitoring

A day in the life of

- Manage full market analysis including competitive activities and products
- Responsible for New Product Development to ensure consistency and success
- Perform and manage the development of a variety of advertising campaigns to ensure that Nestle guidelines are met
- Responsible for the implementation of a Marketing Plan
- Responsible for the execution of a Business Plan through a full business cycle
- Coach and direct team or individuals to achieve a specific goal
- Responsible for monitoring the PFME budget as per the approved figure.

Requirements

What will make you successful

- 3-5 years FMCG Business Experience
- Previous solid as ABM (minimum 3 years) or equivalent in FMCG company
- Strong Sales experience
- Strong Information Analysis ability
- Strategic Planning experience
- Brand Management experience
- Strong Consumer Communications experience
- Strong Project Management experience

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

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