Brand Senior Manager

Job description / Role

Description

Strategic planning: Develop and execute comprehensive marketing strategies and plans to increase market share, brand awareness, and customer acquisition.

Team leadership: Lead, mentor, and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and high performance.

Budget management: Create and manage the annual marketing budget, ensuring effective allocation of resources across various campaigns and initiatives.

Campaign management: Oversee the planning, implementation, and analysis of all marketing campaigns across various channels, including digital, print, social media, and traditional media.

Brand management: Develop and maintain a strong and consistent brand identity, ensuring brand guidelines are followed across all marketing touchpoints.

Market research: Conduct in-depth market research and competitive analysis to identify trends, consumer behavior, and new opportunities for growth.

Cross-functional collaboration: Work closely with other departments, such as sales, product development, and finance, to ensure marketing efforts support overall business goals.

Performance analysis: Utilize data and analytics to measure the effectiveness of marketing campaigns, generate performance reports, and make data-driven decisions for continuous improvement.

Stakeholder relations: Build and maintain strong relationships with internal and external stakeholders, including senior leadership, clients, and external agencies.

Job scope

Senior-level marketing leadership: Typical candidate must have at least five years of experience as a brand senior manager or senior marketing manager at an international company.

Project and brand operations: Hands-on role in organizing and managing product and brand projects. This includes overseeing the entire lifecycle of a marketing initiative, from concept to execution and analysis.

Celebrity endorsements: Successful history of cooperating with local celebrities for endorsement deals. This indicates a need for strong negotiation, relationship management, and a clear understanding of how to leverage a public figure's brand to drive consumer interest.

Traditional media and mobile media: Experience in managing campaigns on local TV and OOH (out-of-home) media is crucial. The requirement for a strong relationship with media.

Team management: You must have at least five years of experience managing a marketing team.

Leadership: Responsible for mentoring, guiding, and overseeing a group of marketing professionals.

Professionalism and communication: Emphasizing the need for strong interpersonal skills and the ability to build and maintain professional relationships.

Requirements

A bachelor's degree in marketing, business, communications, or a related field is typically required. A master's degree is often preferred.

Professional English skills for both speaking and writing to effectively communicate with international partners and stakeholders.

Strong leadership and team-building skills.

Excellent strategic thinking and analytical abilities.

In-depth knowledge of all aspects of marketing, including digital marketing, content marketing, SEO, social media, and traditional advertising.

Exceptional communication and interpersonal skills.

Proficiency with marketing analytics tools (e.g., Google Analytics) and other marketing software.

Ability to manage multiple projects and work effectively under pressure.

Creative and results-driven mindset.