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Category Planning & Activations Manager

Mondelez International

Cairo, Egypt

Ref: RP141-184

Job description / Role

An exciting career opportunity in the Sales Function, in the capacity of Category Planning & Activations Manager Mashreq , based in Cairo BU

The main purpose of this role is to develop & implement strategies that will help the Organization gain sustainable competitive advantage by: Enabling profitable Category Growth for Mondelez, winning at Point of Buying, developing & deploying picture of success for the Category, building new selling Capabilities and provide the tools that enable everyday Sales execution in-store (i.e. category growth strategies, activation plans by RE, Ready to sell).

This role is part of Egypt's leadership team.

Main responsibilities:

Cross-Category Innovation:

- Drive Mondelez scale to win in Snacking; become the expert in adopting the company Snacking concept and developing local strategies and plans by RE
- Hot Zone picture of success / tracking by RE
- Cross-Category Seasonal events/ Big-Bang - Implement "occasion" based and cross category opportunities

In-store Excellence:

- POB communication- Partner with POB to exploit shelf, secondary displays and Hot Zones to drive optimal shopper communication and conversion
- POSM development- Exploit shelf, secondary displays and Hot Zones to gain stunning visibility
- Lead coordination of in-store support activities (Merchandisers & Promoters)
- 5S experts; transformation to 5P across total business to provide focus and clarity for Sales teams in store
- Category leadership through CatMan, Planogram development, and other in-store projects
- Partnership with Sales teams to provide tools needed to deliver every day great execution in store

Category Growth Strategy:

- Lead development of Category Sales growth strategy in alignment with Marketing priorities
- Provide Sales teams with enough visibility and support to build robust JBP's with customers
- Contribute to AC development
- Provide Category expertise to Sales teams

5P Picture of Success (PoS) by Retail Environment:

- Develop 5P standards by RE with local adaptation of One-page PoS for Field Sales force
- Incorporate Shopper Insights and 5S knowledge

Category plans design:

- Develop plans for key customers (together with Sales) to fix the gaps vs. category standards
- Category Planning & Forecasting
- Category KPI tracking and analysis
- NPD/ Big Bets trade execution plans
- Ready to Sell (Concept sell)

Activities Management:

- Design Trade Channel/ Customer activation plans and promotional programs
- Ensure initiative plans are sufficient to achieve objectives
- Check Sales capacity to execute with excellence
- Ensure optimal investment and control of Trade Spend via: detailed trade marketing budget with clear category objectives linked to investment plans
- Effective monitoring and evaluation of all execution results to ensure ROI for Mondelez International
- Collaboration across multi-functional resources to drive an integrated and coordinated activity plan



Knowledge, Skills and Experience Required:

- Bachelor Degree/Master in a relevant study
- Minimum of 10 years of experience in Sales Management in a Trade Marketing and/or Traditional Trade Management role
- Multi-category FMCG Sales experience
- Proficiency in using MS office tools, exposure to Sales automated devices

About the Company

Mondelez International, Inc. (NASDAQ: MDLZ) is one of the world's largest snacks companies, with 2015 net revenues of approximately $30 billion.

Our dream is to create delicious moments of joy in everything we do. Nearly 100,000 employees support this dream by manufacturing and marketing delicious food and beverage products for consumers in approximately 165 countries around the world.

We are the world's pre-eminent maker of snacks, with leading market shares in every category in which we compete. Mondelez International holds the No. 1 position globally in Biscuits, Chocolate and Candy as well as the No. 2 position in Gum. (source: Euromonitor)

About 85 percent of our annual revenue is generated in fast-growing snacks categories, and nearly 75 percent of our sales come from outside of North America.

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