Commercial Development Executive - Bonjorno

Nestle Middle East

Cairo, Egypt

Ref: GP991-739

Job description / Role

Employment: Full Time

Location: Cairo, Egypt
Company: Nestlé Egypt
Full-time

Position Summary

The Commercial Development Executive is responsible for developing & deploying category strategies by delivering growth in the country reflecting consumer, shopper, channel & customer dynamics to win in the marketplace.

A day in the life of...

- Facilitate the flow of category information & expertise to and from both sales and marketing / ensure that Category strategies are supported with strong fact-based arguments on an ongoing basis / analyze shopper behavior to gain shopper insights.
- Analyze and provide recommendations/action plans for country retail audit reports (Market share, distribution, etc.) where applicable and analyze key customers' sell-out data regularly to win in trade.
- Recommend & execute optimized Pack Price architecture (right pack at the right price in the right channel & ensure Nestlé & customer profit expectations are satisfactory) by fully understanding consumer, shopper & customer needs across prioritized channels distribution.
- Accountable for tracking and maintaining category spending in the country and reporting accuracy.
- Define growth opportunities and main drivers for the category & track the execution of plans, identifying eventual gaps, proposing actions to close the gaps and achieve the target (MBPC).
- Partner with marketing, sales & finance to optimize promotion plans based on systematic promotional evaluation, challenge effectiveness, funding & mechanics, consistently applying Keep/Modify/Drop mindset, and balancing trade investment with customer tactics and needs to improve return on investment.
- Define & review the picture of success for the category in each prioritized channel to enable its implementation, and optimization. Efficiently drive availability & visibility in physical and digital stores through perfect execution of POS and updating Planograms.
- Lead the commercial planning process (ICP) to ensure timely cross-functional input and alignment to the key category, brand, channel, shopper and customer growth opportunities and activation platforms ICP.
- Develop channel solutions and contribute to build commercially aligned business cases and key initiatives that address the opportunity for future channel growth leveraging our categories strategies. Bring actionable insights which will inspire customers to implement aligned category strategy and initiatives.

Requirements

- Bachelor's degree
- 1-2 years of experience in trade marketing, sales, or shopper management
- Demonstrated a record of success and high performance
- Understand key business functions and selling process
- Strong analytical and negotiation skills

About the Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

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