Conversion Copywriter

Job description / Role

Description

The big picture:
We are looking for an experienced conversion copywriter to join our team at Araby Brand. The ideal candidate will have a strong background in writing high-conversion, performance-oriented content, particularly for digital marketing and e-commerce. Your role will be crucial in creating compelling copy across various platforms and channels to drive measurable results.

About the role:

As a conversion copywriter, you will be responsible for crafting persuasive content for landing pages, websites, email campaigns, video scripts, and more. This position provides a dynamic environment that thrives on creativity and results-oriented writing.

Key responsibilities include:

• Write high-converting copy for landing pages, websites, email campaigns, and other marketing channels.
• Develop performance-oriented content focused on driving sales, leads, or other key performance indicators (KPIs).
• Craft persuasive headlines and calls-to-action that engage and drive customer decision-making.
• Create compelling video scripts that align with campaign objectives.
• Collaborate with designers to suggest visual direction and ensure copy aligns with design.
• Write in both Modern Standard Arabic and Saudi dialect with a keen understanding of local cultural nuances.
• Use consumer psychology principles to craft messages that resonate with target audiences.
• Conduct thorough research on competitors, market trends, and consumer behavior.
• Ensure all copy is error-free, with zero tolerance for spelling or grammatical mistakes.

Requirements

• Experience: 2-3 years of proven experience in conversion copywriting, preferably in a digital marketing agency or e-commerce/tech industry.
• Performance-driven: Strong background in writing direct response copy that drives results.
• Language skills: Proficiency in both Arabic (Saudi dialect) and English (a plus).
• Digital marketing knowledge: Solid understanding of digital marketing principles and consumer psychology.
• Headline crafting: Proven ability to create attention-grabbing headlines that compel users to act.
• UX writing: Knowledge of UX writing for landing pages and websites.
• Visual direction: Ability to provide direction for visual elements (even if not executing designs directly).
• Research skills: Strong research skills to understand the target market, competitors, and audience preferences.
• Attention to detail: High attention to detail with a focus on precision and quality.
• Video scriptwriting: Ability to craft concise and engaging video scripts for ad campaigns.
• AI tools knowledge: Familiarity with AI copywriting tools and how to leverage them effectively.

Benefits

What we offer:

• Medical insurance
• Attractive bonus system and incentives
• Hybrid working environment
• Flexible working environment
• Great learning opportunities and mentorship
• A supportive and friendly team dedicated to your growth
• Opportunities for career advancement.