Copywriter

Job description / Role

Job purpose:

The job holder will be responsible for crafting persuasive and engaging written content that drives brand awareness and consumer action across multiple advertising channels. The copywriter will transform strategic insights into compelling narratives that resonate with diverse audiences, while ensuring all messaging aligns with brand voice, campaign objectives, and platform nuances. Working in close collaboration with designers, art directors, and strategists, the copywriter plays a central role in shaping integrated campaigns, from conceptual thinking to final execution.

Responsibilities and tasks:

• Collaborate with the creative team to develop innovative concepts and compelling copy for various advertising platforms and campaigns.
• Write clear, persuasive, and impactful content for ads, social media, and campaigns that align with client objectives and brand voice.
• Play an active role in creative strategy and planning by contributing insights and recommendations during campaign development.
• Tailor content based on marketing strategies, audience insights, and brand positioning to ensure maximum effectiveness and relevance.
• Work closely with designers and strategists to ensure cohesive and aligned messaging throughout all creative executions.
• Confidently present ideas to both internal teams and clients with clear rationale and strategic backing.
• Stay up to date with industry trends and best practices in copywriting to maintain competitive edge and creative freshness.
• Develop and maintain brand tone of voice guidelines for consistent communication across all client touchpoints.
• Create compelling headlines, taglines, and calls-to-action that capture attention and drive desired consumer behaviors.
• Adapt content for different cultural contexts and market segments while maintaining brand consistency and message effectiveness.
• Proofread and edit all written materials to ensure accuracy, clarity, and adherence to brand standards before final approval.
• Collaborate on integrated campaigns by ensuring copy seamlessly works across print, digital, outdoor, and broadcast media formats.
• Perform any other related task as assigned by management.

Job specifications:

Education: Bachelor's degree in Marketing, Communications, Journalism, English Literature, or related field.

Experience: 3-5 years of experience as a copywriter, ideally within a creative or digital advertising agency environment with demonstrated campaign success.

Skills:

• Exceptional writing and storytelling abilities across multiple formats and platforms.
• Skilled in writing for digital platforms (social media, ads, websites, email marketing).
• Bilingual fluency in both Arabic and English with cultural sensitivity.
• Proficient in using AI tools for content creation and optimization.
• Strong presentation and client communication skills.
• Excellent research and analytical abilities to understand target audiences.
• Creative thinking and conceptual development capabilities.
• Time management skills with ability to handle multiple projects simultaneously.
• Knowledge of advertising principles and marketing fundamentals.
• Portfolio demonstrating ability to craft engaging and effective campaign content.

Working conditions:

The work environment is fast-paced and deadline-driven.