Data Consumer Marketing Senior Supervisor

Egypt

Posted
Ref: LP539-2396

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Job description / Role

Job Type
Full Time

Job Location
Egypt

Nationality
Any Nationality

Salary
Not Specified

Gender
Not Specified

Arabic Fluency
Not Specified

Job Function
Marketing, Advertising & PR

Company Industry
Telecoms

Purpose of the job

Building Orange data marketing strategies, plans, and roadmaps. Increasing Orange data revenues by leading the growth of the 4G data penetration and traffic.

Responsible for the negotiations with NTRA regarding any new product launch or promotion related to the data segment. Responsible for the data products pricing and data revenue booking.

Duties and responsibilities

Build the strategy to differentiate Orange 4G positioning in the Egyptian market, focusing on being the fastest 4G network in Egypt. The strategy is evolving around Orange 4G and how to use it to achieve more internet users, data revenues as well as data traffic.

Analyze data based on previous internet growth trends within Orange, adding to it 4G launches results in other countries within the group. In addition to market dynamics related to mobile data and future technologies.

Lead the development of value propositions for acquiring new 4G customers, and take it through the whole process of commercialization till reaching the market.

Define and manage potential data segments in order to lead the process of creating suitable value propositions targeting each segment to help increase data traffic and revenues across the whole customer base.

Manage communication team to ensure efficient product launches with right messaging and best reach including ATL, BTL, social and digital.

Manage several cross-functional teams involved in data related projects ensuring successful product launches as well as post-launch remedial actions and product enhancements.

Manage the go-to-market process and own overall customer experience ensuring best customer satisfaction.

Support retail and channel management teams to develop tailored value propositions with commission schemes aligned with the data market KPIs and planned activities.

Manage marketing activities related to mobile broadband, including pricing, promotions, sales initiatives, communication, and customer experience to boost 4G data traffic.

Responsible for submitting annual budget forecast with the budgeting team, in terms of subscriptions, data revenues, and traffic; along with the planned projects.

Design a 5-year plan for any strategic move, such as 4G.

Monitor and analyze market norms, trends, and changes related to consumer behavior and competition as well as the progress and achievements of organizational KPI.

Responsible for requesting market research related to data segment to help deliver attractive value propositions.

Manage and monitor the reporting of the data segment by creating automated dashboards, to be able to track internet performance on daily, weekly, and monthly basis in terms of bucket subscriptions, data revenues, data traffic, data package base, ARPU/AUPU for internet users, and effective MB price.

Manage the reporting requirements of the data segment, in case of any new launch or any major changes in order to make sure no negative impact on the reporting.

Lead the team to build reporting models to give better visibility of the performance of the data segment and areas to focus on. This helps in spotting the areas which need enhancement, in order to work on developing new offers and promos to enhance its performance.

Responsible for business reviews related to the data segment: weekly ExCom reviews, monthly business reviews with Orange Group, quarterly business reviews with Orange Group.

Track customers who turned to silent data users in order to work in parallel with the team to target those customers with specific projects.

Responsible for the negotiations with NTRA regarding any new product launch or promotion related to the data segment.

Handle letter submissions to NTRA and make sure they are done on time.

Follow up with regulatory team to acquire needed approvals prior to launch.

Responsible for aligning with finance on revenue booking related to any new products, to make sure data revenues are booked correctly and reported in the monthly corporate reports.

Review business cases for the team to ensure business case assumptions and inputs, as well as its profitability. Align with pricing team in order to approve business cases prior to proceeding with the development.

Job specification

Education

Commerce, Business Administration, Economics, Finance, or Marketing

Experience

Minimum 2 years mobile telecom experience

Minimum 2 years marketing experience

Skills and abilities

Arabic and English is a must

Strong knowledge of marketing fundamentals and strategic thought process

Project management skills

Customer oriented

Strong planning and organizational background

Strong financial and budgeting skills

Excellent communication and interpersonal skills

Strong negotiation skills

Excellent presentation skills

Experience in highly flexible and challenging environment

Demonstrate ability to achieve set results

Ability to work under pressure

Ability to simplify complex issues and present them in layman's language

Expertise in Microsoft Office tools

Operational knowledge of PC and office software

Knowledge of the telecom sector (optional)

Effective managerial skills

Planning and strategic thought process

Ability to transfer knowledge

Demonstrated ability to achieve set results

Knowledge of Egyptian market

Ability to work within a multicultural environment

Team player

Excellent interpersonal skills

High teamwork skills

Problem solving skills

Work under pressure

High analytical skills

Only your skills matter

Regardless of your age, gender, origin, religion, sexual orientation, neurodiversity, disability, or appearance, we actively encourage diversity within our teams, as it is both a collective strength and a driver of innovation. Orange is a disability-friendly company: please feel free to let us know about any specific needs you may have.

About the Company

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.

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