Digital Content Manager

IBM Middle East

Cairo, Egypt

Ref: RP805-36

Job description / Role

Employment: Full Time

Job Description
IBM Digital Content Marketing Manager, Middle East and Africa

IBM is seeking a content creator to write and produce various types of downloadable content to expand digital engagement. This role requires creativity, attention to detail, and project management skills. The Digital Content Marketing Manager will position IBM value propositions to targeted buyer and influencer groups through compelling storylines that are built into assets and delivered throughout communications and in social and digital media.

Responsibilities:
• Create content to drive engagement and develop value positions, messaging, and storylines for the IBM
• Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
• Create input (messages, storylines, etc) for asset development
• Collaborate with Campaign Managers to create and execute plans to activate conversations
• Package and manage content for new buyers and influencer initiatives for social media and digital channels
• Provide regular, helpful content that’s aligned with their needs and interests.
• Gauge the effectiveness of content and modifying content strategy based on this data

Requirements

Skills:
• BA/BS degree
• Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
• Knowledge of cohort needs and behavior
• Developing content strategies and blueprints
• Managing editorial process and performance
• Experience with web, social, and digital analytics
• Journalistic Writing & Editing Style
• Developing Messaging Plan & Proof Points
• Knowledge of Digital Channels
• Perfect command of English and Arabic languages
• Self driven and team player

Required Technical and Professional Expertise
• Excellent arabic/english writing skills
• Creative
• Previous experience in a related field
• Good industry knowledge

Preferred Tech and Prof Experience
N/A

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Preferred Education: None
Commissionable: No

Key Job Details
• Country:EG
• State:AL QAHIRAH
• City:CAIRO
• Category:Marketing & Communications
• Required Education:Bachelor's Degree
• Position Type:Professional
• Employment Type:Full-Time
• Contract Type:Regular
• Req ID:202370BR

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.

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