Digital Marketing Manager

Sofitel Cairo El Gezirah

Egypt

Posted
Ref: KP598-104

Job description / Role

Key tasks
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Skills
- Level of Education Bachelor / Licence Areas of study Hospitality

Professional experiences
- 1 to 2 years

Languages essential
- English

Optional languages
- French

Essential and optional requirements
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytic etc)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Access
- Excel
- Power Point
- Word
- Photoshop

About the Company

Perched on the quiet Southern tip of El Gezirah island, close to the city center and Zamalek. 433 luxurious rooms including 50 suites, stunning ballroom perfect for weddings, flexible meeting rooms and exquisite restaurants and bars.

Welcome to a 5-star luxury hotel on the Nile: a haven in the center of Cairo where you are made to feel at home. Discover 433 luxurious rooms including 50 sumptuous suites, a stunning ballroom perfect for weddings, and flexible meeting rooms.

Wander down the leafy Promenade to exquisite restaurants and bars, pamper yourself in SoSPA, and soak in an infinity pool overlooking the Nile. The excitement and mysteries of Egypt's capital lie steps from the light-flooded lobby.

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