Digital Marketing Manager

Job description / Role

Job description

Proposing marketing plans and managing marketing campaigns that promote the company’s brands, products, and services. His or her tasks include planning and managing digital marketing campaigns, analyzing metrics, identifying marketing trends, and mentoring the digital marketing executive.

To help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers.

Duties will include proposing, planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in marketing, art direction, and social media management. He or she needs to be an outstanding communicator, work as a focal point (account manager), and can demonstrate excellent interpersonal, project management, and analytical skills.

Responsibilities

• Propose and supervise all aspects of the digital marketing department including marketing database, email, and paid advertising campaigns, including influencer marketing.
• Propose annual, quarterly marketing plans and calendars, including but not limited to situation analysis, competition analysis, target audience, post campaign analysis.
• Monitor campaign budgets.
• Be the focal point as an account manager with the client.
• Manage digital advertising campaigns.
• Propose website site maps, content strategy, and traffic generation plans.
• Manage SEO campaigns.
• Run A/B testing.
• Provide regular accurate reports.
• Appraise important metrics that affect website traffic, service quotas, and target audience.
• Collaborate with teams to brainstorm new and innovative growth strategies.
• Keep up to date with emerging digital platforms, industry trends, and marketing technology.

Requirements and qualifications

• Bachelor’s degree in marketing, advertising, media studies, communications, or a related field.
• 4-7 years’ experience in online paid media, leading and managing SEO, digital metrics, web traffic, and analytics.
• 3+ years of experience and knowledge of online marketing strategies.
• Experience in social media moderation is a plus.
• Minimum 3 years of experience with Meta Ads Manager, Google Analytics, LinkedIn Campaign Manager, X Ads, influencer marketing, and other advertising platforms.
• Knowledge of split testing practices.