Digital Marketing Specialist

Royal Sky

Cairo, Egypt

Ref: SP700-17

Job description / Role

Employment: Full Time

- To establish and implement marketing initiatives and campaigns that generates Qualified leads to support company’s growth.
- Manage & Maintain the company owned media includes Website, Social Media platforms & Emails.
- Conduct Market Research for latest industry trends, target Audience and Competitors, Keyword Research & analysis, End to end consumer journey to drive engagements and conversions.
- Manage the content creation process along with graphic designers, copywriters, content creators.
- Work with Sales and marketing team to analyze customer behaviors on previous advertising campaigns and promotional activities to identify strengths and areas for improvement.
- Suggest and implement new features to develop brand awareness, engagement, retention.
- Sales team support/ Sales reports analysis
- Digital media Buying/planning
- Influencers and bloggers activations
- Weekly and monthly Marketing performance reporting
- Digital reporting and implementation of tracking sheets and/or CRM flows.
- Report to internal & External stakeholders on digital channel (SEO/PPC/social/Email) performances against set KPIs while making insight led recommendations.
- Tracking, monitor, optimize, measure performance of marketing campaigns and ensure the best utilization of the marketing budget.


- Bachelor degree – specialization in marketing or digital marketing

- Google certification
- FB Certification

- 4-5 years’ experience in marketing field
- Minimum 2 years’ experience in digital marketing
- Brand or consumer marketing experience
- Past experience in advertising/media agency

- B2C and B2B marketing plans and strategies
- Digital marketing and monitoring including efficient targeting and retargeting, ROI
- Budget management and optimization
- Media and digital media platform
- Managing Paid Campaigns with high budgets
- Data analysis
- Content Creation
- Market research

Skills & abilities:
- Strategic thinking, with creativity
- Attention to details
- Target Oriented
- Analytical mindset, critical thinking
- Excellent communication skills
- Organization skills, ability to anticipate, set up clear calendars and deliver on time with a proper follow up
- Ability to execute in high quality and on time

Language & IT:
- Arabic native.
- English fluent (verbal, written)
- Microsoft Office – advanced ppt and excel
- Google analytics, Google Ads, Facebook Manager, twitter Ads, Linkedin ads, Snapchat, Tiktok.
- Email campaigns Platform.

About the Company

Royal Sky Group was founded and is owned by Mr. Ammar Omar , a successful Entrepreneur also well-known as an internationally recognized Business Coach.

The Group is primarily based in the UAE, where the first company was created, and has now branches in other countries in the Gulf and beyond.

Royal Sky Group is active in a wide variety of fields, among which Real estate, Construction, Interior Design, Hospitality Consulting & Franchise, Food and Beverage, Business Consulting & Trainings, Marketing and Advertising, IT development & Digitalisation.