Posted
Ref: LP539-1119
Job description / Role
• Study and analyze the market(s): customers, competition, partners and ecosystem.
• Define, launch, and develop offers, making them more attractive and differentiating, depending on the targeted customer segments (from startups in France to multinational companies abroad), and in compliance with the legal/regulatory framework.
• Define the Business Plan for the offer, built jointly with the Sales channels, and modeled with the help of Finance Dept.
• Business leader of the launch of offers according to Orange Business Time-To-Market or SAFemethodology, aligned with the resources of the different entities involved: Project Manager, Operational Marketing, Communication, Technical and IS Management, Sales and Services Customers, Legal, Management Control.
• Manage the execution of offers according to the Business Plan, analyze the results (revenues, profitability, usages, qualitative feedback from customers and resellers, etc.), and implement action plans jointly with channels and partners to promote sales as well as the increase in value.
• Ensure the consistency of the marketing promise and guarantee the customer experience in all its ways (digital channels and regions) and in all its forms of communication.
• Co-build the IoT connectivity Communication Plan with the regions and sales channels, contribute to the content of lead generation campaigns on IoT aspects. You validate the communications made to customers about your offers, consistent with our qualitative ambition of the Strategic Plan.
Requirements:
About you
• +7 experience in marketing offers or products, in sales or operational marketing
• Experience in digital marketing techniques and associated tools
• Creative and able to propose innovative approaches.
• Fluent in English, and ideally speak French as well
• 3+ years experience in the Internet of Things and working in a technical environment
• Strong customer orientation (internal and external)
• Ability to listen and lead
• Very good communication skills (oral and written)
Department
Products and Marketing
Orange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience and knowledge in global communication solutions, together with our understanding of multinational business and local support in 166 countries and territories, ensure that our customers receive a consistent, global solution wherever they do business.
About the Company
Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.
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