Lead Internal Communication Digital Content And Employer Branding

Job description / Role

About the role

Purpose of the job
Responsible for keeping Orange Egypt well informed about the company's news and engaging candidates on our various Life at Orange social media channels.

Duties and responsibilities

• Develop, implement and maintain internal communications channels for employees; draft and/or edit Newsflash announcements, providing context, clarity, consistency and appropriate tone.
• Promote Orange Egypt as a top employer on social media featuring content that appeals to and attracts youth all over the country.
• Maintain a strong online company voice through social media and utilize our internal and external digital presence to boost employer brand awareness.
• Act as a frontline employer brand manager by engaging in conversations and answering followers' questions on Life at Orange Egypt pages.
• Act as a corporate blogger, responsible for stylish writing and frequently posting new content on MyIntranet (Orange Egypt's intranet) and Plazza (Orange groups platform).
• Create and manage social media calendar (Facebook, Instagram, YouTube, TikTok, and LinkedIn).
• Build and execute social media plans through competitive research, benchmarking, and messaging and audience identification.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Monitor and stay current with social media trends and best practices.
• Consistently market the HR brand promise internally to foster employees' loyalty.
• Work closely with the Sourcing team to identify/co-create the touch-points and opportunities to reinforce our employment brand message.

Job specification

Education

• One to three years of experience in copywriting or internal communications.
• Bachelor's degree in Marketing, Communication, English Literature or relevant field.

Skills and abilities

• Excellent writing, editing and proofreading skills for English and Arabic content.
• Creative and social-media savvy.
• Dynamic and energetic personality, can work with different people comfortably.
• Design skills using software such as Photoshop, Illustrator & After Effects.

About the Company

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.