Lead Marketing Fixed Segment

Job description / Role

Purpose of the job

As a senior marketing specialist fixed broadband (home DSL) at Orange Egypt, you will be responsible for growing and managing the DSL customer base through strategic marketing initiatives. Your role includes driving customer acquisition, retention, and lifecycle management by identifying key market triggers and developing compelling offers. You will work cross-functionally to ensure successful go-to-market execution, continuous market analysis, and deliver outstanding customer experience across all touchpoints.

Duties and responsibilities

Product & segment strategy

Acquisition & retention

Marketing communications

Ensure consistent product messaging, positioning, and value proposition across customer touchpoints.

Cross-functional collaboration

Reporting & analysis

Training & enablement

Product lifecycle management

Job specification

Education

Bachelor's degree in marketing, business administration or a related field.

Skills and abilities

Only your skills matter

Regardless of your age, gender, origin, religion, sexual orientation, neurodiversity, disability, or appearance, we actively encourage diversity within our teams, as it is both a collective strength and a driver of innovation. Orange is a disability-friendly company: please feel free to let us know about any specific needs you may have.

About the Company

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.