Job closed
Job description / Role
About the company
RATP Dev, in the Middle East and across the world, is committed to developing and optimizing public transportation systems. Everywhere, we operate to boost the local economy and quality of life of our passengers. Everywhere, we are driven by excellence, passion and determination in welcoming challenge.
RATP Dev Middle East is the regional head office which operates and maintains urban transportation systems in multiple countries, on four continents, carrying more than 1.5 billion annual passengers on its networks. Headquartered in Dubai, RATP Dev Middle East has become a leading, innovative and sustainable mobility player in the Middle East and North Africa (MENA) region.
In the wider MENA region, RATP Dev Mobility Cairo (RDMC) will soon be in charge of the operations and maintenance of the new Light Railway Transit line and the Cairo Metro Line 3 plus its future extensions therefore we are actively sourcing quality talent for our new and exciting venture in Egypt.
About the job
This is a unique assignment to work on shifting customer perception about underground mobility. The job purpose of the Senior Market Research officer is to extract relevant insights, build analysis and create recommendations that will set stage for solid strategy with the purpose of raising awareness, induce more purchase and usage of the service.
The successful market researcher will be able to analyze autonomously qualitative data, trends, strategies, and competition aiming at increasing competitiveness.
Main tasks will be:
- Responsible for collating and analyzing customer insights and customer satisfaction results from all resources to provide insightful, timely and accurate analysis of all aspects of customer service to drive improvement and strategic review
- Manage market research, analysis, and reporting on all the results of Customer Satisfaction Survey
- Conducting periodic focus groups to extract insights to set strategy
- Survey customer preferences and statistical data in order to support customers during their decision-making process regarding the service, prices and promotions
- Building customer data through on-ground surveys
- Monitoring and scanning social media platforms for insights
- Analysis of customer complaints data and generate reports
- Managing research agencies and full cycle of pitching, briefing, fees negotiations and agency partner allocation
Requirements
REQUIREMENTS:
- An analytical mind.
- Strong knowledge of Qual and Quant methodologies.
- An ability to handle data to work in quantitative research.
- External agencies partners managing skills.
- Technical knowledge and attentive to details.
- Dive-in attitude: getting hands on insights through on-ground and in-field interaction.
- Ability to explain and defend ideas and strategies.
- Natural team and networking skills.
KNOWLEDGE:
- Fluent in Arabic and English (French is a plus) with excellent written and verbal communication skills
EXPERIENCE:
- Bachelor or master's degree or equivalent
- +5 years experience in market research
Contract type
Permanent contract
Job location
Middle East, Egypt
Base location
Cairo
About the Company
We operate and maintain urban and intercity transportation systems in 12 countries, on four continents, carrying more than 1.5 billion annual passengers on our networks.
Our parent company, RATP, is the transportation operator for Paris and the surrounding region. It ensures 12 million trips a day on one of the world's densest and most multi-modal transportation network.
As the world's fifth-largest transportation company, RATP Group runs and maintains tens of thousands of kilometers of subway, bus, tram, and urban or intercity rail lines around the globe.
Every day we innovate for smarter, more sustainable cities by designing, operating and maintaining networks for the well-being of our passengers. Our key words: passion and determination.