Job closed
Ref: LP165-451
Job description / Role
Job Description
Raya Trade is currently hiring Marketing Head with the below responsibilities:
- Align marketing efforts with overall company vision, mission, and business objectives, goals, target audience insights, and industry trends for consumer electronics and home appliances.
- Conduct market research and competitive analysis to understand consumer needs and market trends within the electronics and appliance sectors.
- Develop and manage the marketing budget and allocate resources effectively to achieve maximum return on investment (ROI) across different business units.
- Leverage data analytics to optimize marketing campaigns and measure success.
- Drive brand awareness and brand equity to elevate the Raya Trade's brand image and reputation in the marketplace, aligning Raya trade brand guidelines with Raya holding guidelines.
- Oversee all marketing channels that include digital marketing, social media marketing, content marketing, public relations, advertising, and event marketing.
- Develop and manage relationships with key marketing partners and agencies to support marketing goals.
- Communicate marketing strategy and performance to senior leadership to guide business decisions.
- Collaborate with top management to ensure cohesive marketing efforts that support sales goals, new launches, strategies for electronics and appliances.
- Utilize data analytics to measure the effectiveness of campaigns focused on consumer electronics and home appliances, and optimize strategies for better results
- Oversee pricing strategies and promotions for consumer electronics and home appliances.
- Manage public relations activities to secure positive press coverage for the company's electronics and appliance product lines.
- Identify opportunities to reach new market segments and expand market share
Requirements:
Interpersonal Skills:
- Communication Skills
- Analytical Skills
- Time management
- Critical Thinking
- Problem-Solving skills
Interpersonal level:
- Analytical Tools
- Spreadsheets
- Presentation Software
- Online Sales Portals
About the Company
Raya Holding for Financial Investments, a leading investment conglomerate, established in 1999 in Egypt with a vision to be a market leader and to grow into a solid financial conglomerate with multifaceted operations.
Headquarter located in Cairo, Egypt; Raya Holding is managing a diversified investment portfolio of 13 lines of business in the various industries of e-payment, information technology, contact center, smart buildings, consumer electronics, food and beverage, land transport, PET remanufacturing, automotive, FMCG and home appliances
Raya Holding is listed in the Egyptian Exchange (EGX) since 2005, while the company empowers more than 12,000 proficient employees, accommodating to a wide international customer base from offices based in Egypt, Saudi Arabia, UAE, Qatar, Poland, Nigeria and Tanzania.
Raya's Lines of Business include; Aman for e-payments, Aman for Financial Services, BariQ, Ostool, Raya Contact Center, Raya Foods, Raya Information Technology, Raya Food Trading, Raya Restaurants, Raya Smart Buildings, Raya Trade, Raya Auto and Haier - Raya Electric.
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