Senior Growth Marketing Manager

Job description / Role

Description

dopay is seeking a results driven and strategic senior growth marketing manager with a focus on B2B. This role will lead and be responsible for designing and executing innovative growth strategies to increase customer acquisition and take ownership of customer engagement, retention, and advocacy initiatives for our growing B2B client base.

You will lead and manage the team's efforts to increase dopay's market share within the B2B space by optimizing the customer journey, leveraging data, identifying growth opportunities across multiple channels, and deepening relationships with our business clients and their employees. You will play a key role in ensuring campaigns are data-driven, highly targeted, and deliver strong ROI across all digital platforms.

Responsibilities

• Growth campaign strategy & media buying: Design, create, and lead 360 growth performance marketing campaigns to drive customer acquisition across various media buying channels, including Google Ads, social media, display networks, programmatic advertising, and email marketing.
• Customer acquisition: Design and manage multi-channel B2B lead generation campaigns (email, paid media, SEO/SEM, social media, webinars, events) to attract business clients across multiple industries. Collaborate with the sales team to generate high-quality leads.
• Demand generation & inbound marketing: Design and optimize inbound marketing strategies, including content marketing, SEO, and targeted campaigns to create brand awareness and generate demand within key business segments.
• Data-driven decision making: Leverage data analytics tools (Google Analytics, HubSpot, etc.) and continuously monitor campaign performance, making adjustments to optimize key metrics such as conversion rates across MQL, SQL, signing, CAC, ROI, CTR, and LTV.
• Lifecycle marketing: Lead the development of customer lifecycle marketing strategies, from onboarding through renewal and advocacy. Ensure that customers are fully engaged at each stage of their journey by providing relevant, timely, and personalized communications across multiple channels, including email, SMS, push notifications, and in-app messaging.
• Funnel optimization: Analyze and optimize the end-to-end marketing funnel per asset, channel, industry, and persona, identifying areas for improvement in the customer journey and removing friction points to improve key metrics such as MQL (marketing qualified leads) to SQL (sales qualified leads) with proper signing conversion.
• A/B testing & experimentation: Apply A/B testing methodologies to test hypotheses, optimize marketing tactics, and continuously improve campaign performance. Run tests across landing pages, ad copy, email subject lines, and promotional offers.
• SEO & SEM alignment: Collaborate with the SEO team to align paid search efforts with organic search strategies, ensuring both paid and organic channels work synergistically to achieve the highest impact.
• Reporting & KPIs: Define and track key performance indicators (KPIs) for B2B growth marketing campaigns. Provide regular reports and insights to senior leadership on marketing performance, growth milestones, and optimization opportunities.
• Budget management: Manage and allocate the performance marketing budget effectively to maximize ROI while minimizing CPL and CAC. Track and report on budget spend, forecasting, and optimizing for better financial outcomes.
• Market trends & competitive analysis: Stay informed about market trends, competitive activity, and emerging channels to ensure that dopay’s campaigns are innovative and ahead of the curve.
• Retention & LTV focus: Develop programs that not only attract new business clients but also enhance retention rates and increase lifetime value (LTV). Focus on upselling, cross-selling, and relationship-building tactics with existing customers.
• Collaboration with sales & product teams: Work closely with the sales and product teams to align marketing efforts with business objectives. Provide feedback from marketing campaigns that can be used to enhance product offerings.
• Partnership marketing: Develop and manage partnerships with strategic B2B companies and industry influencers to expand market reach and create co-marketing opportunities.

Requirements

• Bachelor’s degree in marketing, business, or a related field. An MBA is a plus.
• 6+ years of experience in growth marketing, demand generation, or B2B marketing in a SaaS, fintech, or B2B environment.
• Strong track record in B2B growth marketing, lead generation, analytics, and scalable marketing tactics.
• Excellent management, communication, and project management skills.
• Sense of ownership and responsibility, proactive and self-motivated, problem-solving skills.
• Experience collaborating with sales and product teams to drive marketing strategies that align with business goals.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, or other performance tracking tools to drive decision-making.
• Strong experience in media buying and optimizing the end-to-end marketing funnel to generate leads, convert them into opportunities, and improve conversion rates.
• Deep understanding of metrics like CTR, CPA, ROI, ROAS, and experience optimizing campaigns based on data insights.
• Strong experience with B2B marketing automation tools, CRM (e.g., HubSpot, Salesforce), and analytics platforms (e.g., Google Analytics, SEMrush).

Preferred skills

• Experience in fintech or financial services is highly desirable.
• Familiarity with B2B buyer personas and experience tailoring marketing efforts to C-level executives (CFOs, CHROs, CEOs).
• Knowledge of SEO/SEM best practices and hands-on media buying paid acquisition channels.
• Experience using CRM platforms like HubSpot or Salesforce.

Benefits

• Be part of a mission-driven company that’s revolutionizing financial inclusion in emerging markets.
• Work in a fast-paced, innovative environment where you can drive change and make an impact.
• Collaborate with a diverse team across multiple regions, working toward a common goal of creating a financially inclusive future.
• dopay is an equal opportunity employer that celebrates diversity and inclusion.