Senior Performance Marketing Executive

Job description / Role

Job description

Plan and execute digital acquisition activities (mobile app & website) across SEM, social media, display, affiliate marketing, and programmatic platforms.
Manage budgets effectively to maximize KPIs while keeping CAC at the optimum level.
Measure and report campaign performance against ROI, ROAS, and CAC goals.
Identify trends, insights, and growth opportunities to optimize spend and improve results.
Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
Design and execute A/B test campaigns to optimize ad performance, creatives, and landing pages.
Suggest and test new digital channels with potential to efficiently increase new user acquisition.
Collaborate with creative, product, and analytics teams to ensure campaign success.

Skills

Interpersonal skills

• Communication skills
• Reliability
• Compliance
• Adaptability
• Time management
• Flexibility

Technical skills

• Proven working experience in digital marketing (3-5+ years) with extensive expertise in managing performance marketing at technology or digital-first companies.
• Highly proficient in using digital ads platforms such as Facebook Ads, Google Ads, and TikTok Ads.
• Experience managing ad networks for acquisition campaigns.
• Good understanding of organic acquisition methods including App Store Optimization (ASO) and Search Engine Optimization (SEO).
• Good understanding of mobile attribution tools (e.g., Appsflyer, Adjust, Branch).
• Strong understanding of GA4, Firebase, Search Console, Tag Manager.
• Strong analytical skills and data-driven mindset, with the ability to interpret complex data and translate it into actionable insights.

Education

Marketing

About the Company

Raya Holding for Financial Investments, a leading investment conglomerate, established in 1999 in Egypt with a vision to be a market leader and to grow into a solid financial conglomerate with multifaceted operations.

Headquarter located in Cairo, Egypt; Raya Holding is managing a diversified investment portfolio of 13 lines of business in the various industries of e-payment, information technology, contact center, smart buildings, consumer electronics, food and beverage, land transport, PET remanufacturing, automotive, FMCG and home appliances

Raya Holding is listed in the Egyptian Exchange (EGX) since 2005, while the company empowers more than 12,000 proficient employees, accommodating to a wide international customer base from offices based in Egypt, Saudi Arabia, UAE, Qatar, Poland, Nigeria and Tanzania.

Raya's Lines of Business include; Aman for e-payments, Aman for Financial Services, BariQ, Ostool, Raya Contact Center, Raya Foods, Raya Information Technology, Raya Food Trading, Raya Restaurants, Raya Smart Buildings, Raya Trade, Raya Auto and Haier - Raya Electric.