Trade Marketing Senior Manager

Job description / Role

Tasks and responsibilities

Distribution coverage (BTLs):
Work closely with GTM team to select window banner priorities based on retail feedback among all locations per offer.
Create a full segmentation tree per region (WB posters, flyers) to ensure product and services reach the right segment.
Manage and allocate the needed BTLs, posters, danglers, stickers for POS, partners, and OC merchants.

Product visibility (branding look and feel for Orange shops):
Maintain best shops look and feel, and internal branding according to Orange brand guidelines and strategy.
Validate each prototype provided by the merchandising agency and check its brand consistency and sales relevance.
Conduct weekly visits for Orange shops across Egypt and take necessary actions for any findings.

Merchandising operations:
Manage the sales stock and reorder keeping safe stock of all printed material.
Analyze the shops usage and provide the needed item quantities within the agreed SLA.
Purchase and produce merchandising items, collect payments, and pay vendors.
Update merchandising book (monthly) with the latest BTL materials for offers provided to the sales channels.
Design and produce the full merchandising, interior, and display guide to all sales channels, adapting the guide to suit every channel's needs.

Branding projects for shops, POSs and OC shops:
Install new OC signs and lightboxes for POS.
Brand OB and EXP facades.
Ensure that the agency or suppliers are on schedule and the job matches the brief.
Identify production and supply difficulties and deal with any problems.
Propose innovative tools, formats, or technologies to enhance in-store engagement.

Trade activation programs:
Manage the engagement and activation of trade partners in executing marketing initiatives, such as product launches.
Manage the on-ground activation branding in Orange shops and partners.
Manage Orange seasonal trade shows (roadshows) to secure agencies' commitment and efficiency to reach targets.

Trade marketing budget efficiency and supplier management:
Manage the trade marketing budget, ensuring optimal resource allocation and measurable ROI.
Oversee procurement and vendor relationships to ensure quality and cost control.
Track budget efficiency and contribute to cost-saving initiatives.
Manage agencies and third-party vendors for creative, production, and execution.

Experience

Minimum 8 years of experience in the same field.

Only your skills matter

Regardless of your age, gender, origin, religion, sexual orientation, neurodiversity, disability, or appearance, we actively encourage diversity within our teams, as it is both a collective strength and a driver of innovation. Orange is a disability-friendly company: please feel free to let us know about any specific needs you may have.

About the Company

Orange is one of the world’s leading telecommunications operators with sales of 43.5 billion euros in 2022 and 136,000 employees worldwide at 31 December 2022, including 75,000 employees in France. The Group has a total customer base of 287 million customers worldwide at 31 December 2022, including 242 million mobile customers and 24 million fixed broadband customers. The Group is present in 26 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business.