Web Manager

Job description / Role

Job Description
IBM’s Digital Center in Cairo is looking for leading experts in online customer experience. Our mission is to implement a consistent web experience management model and optimization capability for the ibm.com site across geographies. As a team we are responsible for the business results of IBM.com: from visits, leads and win revenue, to customer experience metrics like NPS and more.

Responsibilities

As Web Manager you will be managing the web footprint on dedicated MEA countries, being responsible for the discoverability of relevant ibm.com pages in internal search as well as external search.
• Maintain local web architecture: deploy new pages & updates, plan and implement clean-up & redirects
• Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets
• Maintains accurate tagging and tracking hygiene of the pages for the assigned markets
• Teams with web producers to ensure quality of local linkage, contact module, live chat functionalities
• Localizes pages and deploys local content
• Localize SEO strategy from the US and adapt it to local markets. Implement, test it, optimize it continuously.
• Collaborates with extended digital team to optimize content and navigation for maximum visibility and ranking in all search engines.
• Accountable for organic visits and ensuring specific audiences reach pages relevant to them

Requirements

Required Technical and Professional Expertise
• 3 - 5 years of digital marketing, with focus on inbound web marketing
• Strong understanding of the web information architecture principles- working experience with Content Management Systems (Drupal is a plus)
• Strong understanding and experience on SEO practices and tools (Brightedge is a plus)
• Up-to-date with the latest trends and best practices in SEO and measurement
• Deep digital analytics skills - ability to understand what drives traffic, what good quality traffic looks like and what to do to improve (IBM Digital Analytics, Hotjar would be a plus)
• Strong attention to detail, analytical and takes initiative to improve performance
• Agile methodology practitioner
• Strong communication skills – will be required to work with fellow web managers, as well as the extended web optimization team.

Preferred Tech and Prof Experience
• Content Management Systems Experience, Drupal is an advantage
• SEO experience
• Strong digital analytical skills

Key Job Details
• Country:EG
• State:AL QAHIRAH
• City:CAIRO
• Category:Marketing & Communications
• Required Education:Bachelor's Degree
• Position Type:Professional
• Employment Type:Full-Time
• Contract Type:Regular
• Req ID:202549BR

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.