Manager Digital Marketing, Luxe Division

Job description / Role

The world leader in cosmetics, L’Oréal is present in 150 countries on five continents. Our 36 international brands have allowed us to devote ourselves solely to one business: beauty, with a mission to provide the best in cosmetics innovation to all women and men globally. Our ambition is to win over another one billion consumers around the world by inventing the cosmetic products that meet the infinite diversity of their needs and desires through continued digital innovation. L’Oréal supports diversity and sustainable, ethical sourcing for all our products and we have reduced our emissions by approx. 50% since 2005.

The DNA of L’Oréal is Innovation and we are driven by a real passion for the future. Our Research and Innovation Centres in India are the sixth innovation hub for L’Oréal worldwide to fuel local market innovations. In our quest to win the next billion consumers, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?
We have a suitable opportunity in the Consumer Products Division for the position of Manager – Digital Marketing for Loreal Luxe Division. In this role, you will get to support the digital strategy and execution end to end.

You should have at least 6-8 years of relevant work experience in digital marketing. The location of the job will be in Mumbai and prior experience in Luxury Beauty or FMCG at the client side will be advantageous.

Responsibilities:
Driving Digital Presence
• You will plan and execute all digital marketing, including SEO/SEM on-platform and off-platform, O+O, social media, influencers, video, display and programmatic campaigns.
• You will map consumer decision journey for relevant categories and brands with inputs from Consumer,
• You will identify trends and insights, and optimize spend and performance based on the insights.
• You will manage & develop CRM Activations & consumer engagement plan.
• You will support every product launch / animation with relevant digital campaigns & promotions.
• You will plan and control of the digital budget across sub-allocations
• You will measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• You will evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Leverage Earned media through influencers strategies
• Establish and maintain relationships with key stakeholders inside the Company (marketing, sales and Education), Salons, Hairdresser, digital ecosystem and media partners
• Ensure seamless adoption and execution between offline and online communication.
• Develop Digital Marketing capabilities across partners & drive efficiency
• Work with Brand / Zone team on launch & optimization of D2C platforms in the Division

Requirements

Key Competencies:
Needs a balanced profile of digital expertise + marketing / brand understanding. Incumbent needs to be very strong in one of these and have great desire & intent to upskill in the other if not already a skill. Rigor in execution is expected.
• 6- 8 years of relevant experience
• Specialization in Digital Media
• Beauty & Luxury Market experience is preferred
• In-depth understanding of the India media and digital market (ie, media cost dynamics, landscape, media usage trends, etc.)
• Digital Expertise: conversant with all forms of digital formats and measurement
• Ability to represent L’Oréal Luxury Division’s, perspective to internal and external stakeholders as well as provide subject matter expertise to Marketing Teams / Business Partners on Digital and E-commerce.
• Ideally this incumbent may already hold a similar position within an advertiser or will have the credentials to move from the agency environment
• Experience in D2C is preferred

Key Relationships:
• Internal Interactions: Zone Marketing / Digital / E-Boutique Team, Davison Marketing, CDMO Team, CMI, Controlling etc.
• External interaction with - Business Partners / E-Commerce Players / Agency Partners & Vendors.
• Reports into the Division Head & Head Digital (CDMO)

Physical Demands (e.g. % travel):
• Travel will be need based

Education:
• Post Graduation / Masters in Business Management / Communications OR Specialization in Marketing / Media

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.