Job closed
Ref: GP991-148
Job description / Role
Main Purpose of Job:
To adapt category strategies to country needs and drive/manage them across channels/customers and direct implementation of category/brand plans to acheive category RIG in the country.
Key Outputs:
• Responsible to ensure that category volume/value and Real Internal Growth (RIG) are achieved by country within category allocated budgets.
• Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams.
• Implement and maintain the core range distribution by channel. Analyze and recommend action plans, when needed, on numeric distribution, core range, and planograms.
• Ensure efficient implementation & evaluation of POS Material based on picture of success and merchandising guidelines in alignment with the sales team (quantities & timelines).
• Lead and execute regional activities & country specific promotional process per category based on regional and local promo SOP (defining objectives, briefing, coordinating the implementation, & pre and post evaluation of all promotions) 6. Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
• Lead the Monthly Sales Review (MSR) process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings .
• Develop proper analysis and understanding of the ICP process: Situational analysis, Channel plans (Development of Category Channel strategy), and Objective Strategy Tactics and Activities (OSTA).
• CCSDM is jointly responsible (with Channel Managers/ KAM’s) for defining and optimizing Total Trade Spend (TTS) strategy and allocation, annual budgets and investment at an OPC level CCSDM is required to track the TTS on monthly basis by activity while ensuring optimal spending.
• CCSDM is jointly responsible (with the Brand Manager) for defining and optimizing Delegated Product Fixed Marketing Expense (PFME) strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending.
• Lead, develop and accelerate shopper understanding based on insights (mission, behavior, conversion rate) in order to create/enhance specific POP drivers.
• Analyze and provide recommendations/ action plans for country retail audit reports (market share, distribution, etc).
• Lead and develop the CCSDEs (where applicable), ensure they receive full and mid year performance evaluations and familiarize themselves with relevant success profiles.
Requirements
• The ideal candidate must have at least 2-3+ years commercial experience (sales & marketing)
• Bachelor's degree in Marketing or related field
• Fluent in Arabic and in English
• Strong negotiation skills
• Excellent communication skills
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.