Location
Online
Dates
Can be taken anytime
Course Type
Professional Training Course
Accreditation
Yes (Details)
Language
English
Price
$4,500

Course Overview

This five-day course describes several analytical tools that you would use for strategic business analysis customer analysis and data analysis. Some of the tools discussed in the course include SWOT (Strengths Weaknesses Opportunities Threats) Porter's Five Forces Kano Model for Customer Requirements. Segmentation Analysis, Buyer Utility Maps, Data Profiling and Correlation Analysis.

Who should take this course

Managers, supervisors and data analytic personnel who will use this in their day-to-day role. Anyone who wishes to have a greater understanding of analytics and analysis.

Accreditation

CPD

Course content

Strategic Tools - After completing this session you will be able to apply the following models:

  • STEEP and PEST for broad environmental scans to facilitate external thinking
  • Porter's Five Forces to better understand an industry around those forces that define every industry
  • SWOT for assessing the internal strengths and weaknesses of a company and the external threats and opportunities
  • McKinsey 7 S Model for assessing an organization in terms of 7 parameters
  • Ansoff Matrix for evaluating your strategy against the marketplace
  • SPACE Matrix for evaluating different strategies around four parameters
  • QSPM Model for evaluating different strategies based on 10 to 20 factors

Customer Tools - After completing this session you will be able to:

  • Apply the Kano Model to better understand customer requirements
  • Apply the use segmentation to improve your strategic focus
  • Assign values to customers so you can better distinguish profitable customers from unprofitable customers
  • Apply a ranking table based on customer expectations
  • Apply the Quality Function Deployment model for translating customer requirements into your design processes
  • Generate new ways of satisfying customers by using the Buyer Utility Map
  • Conduct customer surveys
  • Data Analysis with Statistics

After completing this session you will be able to:

  • Recognize different approaches for analysing large volumes of data
  • Identify important quality control practices related to databases
  • Devise ways for reducing errors and missing data in surveys
  • Differentiate Quantitative vs. Qualitative and Discrete vs. Continuous
  • Design ways of expressing a distribution of data visually
  • Identify three important measures for describing a distribution
  • Identify four different levels of measurement that are commonly applied in statistics
  • Identify three ways of expressing correlations in data
  • Apply regression analysis and express linear relationships

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.