Italy, - Milan
Dates flexible
Professional Training Course
Yes (Details)
English
$4,500
Course Overview
Marketing Communications (MarComs) is a fundamental and complex part of a company's marketing efforts. It can be defined as all the messages and media you deploy to communicate with the market and includes advertising direct marketing, branding packaging your online presence printed materials, PR activities, sales presentations sponsorships, trade show appearances and more. This course highlights the importance of market and consumer research and developing a customer centric strategy. Through a deep understanding of consumers, mindsets you will be able to effectively build manage and strategically position your marketing efforts. The course also covers the essential marketing strategies enabling delegates to obtain the highest return on investment (ROI) from the Strategic Marketing.
Who should take this course
Marketing executives and coordinators. Marketing managers. Product managers.
Accreditation
CPD
Course content
Module 1:
- Marketing and its role in your business
- What is Marketing?
- The 7 Ps Possible structures for marketing
Module 2:
- Marketing Communications Mix
- Advertising Sales Promotion
- Online Marketing
- PR Personal Selling and Events/Sponsorship
- Coordinating and integrating marketing communication activities.
- How Nike uses Marcoms to drive sales
Module 3:
- Customer-centric Marketing
- Marketing Concepts Segments and Personas Engaging with your customers
Module 4:
- Planning Marketing Marketing Insight and Information
- Positioning and strategy Goals and objectives
- The Marketing Plan
Module 5:
- Managing the Marketing Effort Budgets
- KPIs and Measures Managing your people training motivatio performance management culture
- Maximising ROI Analysing
- Reinforcing and Revitalising
- Marketing reports
About Course Provider
London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.
London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.