Dates flexible
Course Type
Professional Training Course
Yes (Details)
Course Fee

Course Overview

All customers are important to your business but influential VIPs are even more important. Whether they are public figures journalists celebrities or current/potential key accounts if you want them to be strong advocates for your company then it is critical that you provide them with a truly 'wow' experience. This course will prepare you to do just that.

Who should take this course

PR managers, Marketing managers, Meeting and Special Event Planners.



Course content

Module 1:

  • The VIP The world of the VIP VIP expectations

Module 2:

  • Planning The VIP visit/event planning process
  • Preparing VIP profiles and background information
  • Protocols Selecting briefing and preparing your VIP team

Module 3

  • Visit/event logistics
  • Arranging travel accommodation venue and catering
  • Pre-event communications

Module 4:

  • Hosting the Event
  • Arrival and VIP welcome
  • Creating a positive first impression
  • The VIP area and support during the event Hosting and entertaining your VIPs throughout the visit/event
  • Providing networking opportunities Making the most of PR opportunities
  • Those little extras that make for a 'wow' experience
  • Thank you's and goodbyes

Module 5:

  • Post Event
  • Visit/event review and follow-up Post event communications and PR

About Course Provider

London Training for Excellence offer a wide range of training courses in London for organisations and individuals who wish to advance their skills and knowledge in the business world. With a great training centre in London, London TFE have everything that is needed to understand the basic needs of a business. Each course focuses on the ‘real-life’ issues a business could face and how to tackle them with ease.

London TFE have a team of enthusiastic leaders and instructors who share a passion for education and want to deliver that same passion to every individual who wish to take a business to succession. Each training courses London encourages individual to aim high and reach their full potential.