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Brand Manager - Peugeot

Kuwait Automotive Imports Co (KAICO)


Ref: OP124-57

Job description / Role

Employment: Full Time

• Develop the Brand in line with Manufacturer vision
• Strengthen Brand Equity with Strategic Actions
• Manage Overall Brand/Marketing Strategy and Budgets
• Competitor research to support proactive action to improve market share
• Grow the business in line with Management Objectives
• Develop Key Business Relationships with Business Partners to further business
• Coach & Develop a Responsive team
• Cohesive Approach to Business with After Sales


• 5+ years’ experience in a managerial level
• University Graduate
• Excellent English & Arabic communications skills (read, write & speak)
• Good leadership skills
• Good negotiation skills
• Age Group (35-45 years)
• Valid GCC license

About the Company

Kuwait Automotive Imports Co W.L.L (KAICO) was formed by Al Shaya & Al Sagar Families • The Families are prominent business families in Kuwait • KAICO is doing business since 1936 • KAICO is the Automotive Business of Al Shaya Group. The Al Shaya Group is involved in various businesses like real estate, hotels, automotive, retail, trading - employing over 28,000 employees belonging to 90 nationalities, presence in over 19 countries, with 55 plus brands & 1700 stores located across markets of Middle East and Eastern Europe • KAICO’s Business Philosophy is CUSTOMER IS #1

KAICO is the Exclusive Distributor of Below Brands in Kuwait • Mazda Automobiles (Japan) since 1969 • Peugeot Automobiles (France) since 1969 • Geely Automobiles (China) since 2004 • Eicher Trucks and Buses (India) since 2000 • BAW Cargo Vans, Minibuses & Pickup (China) since 2011 • ExxonMobil (Mobil) Lubricants (USA) since 1950 • Michelin Tires (France) since 1950 • (KAICO also has a Leasing Department, Tender Department and a Used Cars Department) • Royal Enfield (India) since 2014


We, at KAICO, strive to provide our customers delightful and exciting products, that complement their lifestyles and businesses, ably supported by the best aftersales support in timely and swift manner that gives great performance, enhanced life and value.

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