Business Head – Automotive Franchisee

Job description / Role

A leading automotive franchisee in Kuwait is seeking a dynamic and experienced professional to lead the operations of one of its core division’s.
Key Responsibilities
1. Business Leadership & Strategy
• Develop and execute annual business plans aligned with corporate leadership objectives.
• Identify new market opportunities, competitive trends, and customer insights to drive sustainable growth.
• Lead pricing strategy, product planning, and portfolio development.
2. Marketing & Brand Development
• Drive all marketing strategies, campaigns, and communications to strengthen brand positioning in Kuwait.
• Collaborate with regional offices on product launches, brand activation, and adherence to corporate identity standards.
• Enhance digital presence, lead generation, CRM utilization, and customer journey initiatives.

• Bachelor’s degree in business, Engineering, Marketing, or a related field; MBA preferred.
• 10–15 years of experience in the automotive industry, including leadership roles.
• Proven track record in automotive brand management, distributor operations, or OEM experience.
• Valid Kuwait Driving License required.

About the Company

Kuwait Automotive Imports Co W.L.L (KAICO) was formed by Al Shaya & Al Sagar Families • The Families are prominent business families in Kuwait • KAICO is doing business since 1936 • KAICO is the Automotive Business of Al Shaya Group. The Al Shaya Group is involved in various businesses like real estate, hotels, automotive, retail, trading - employing over 28,000 employees belonging to 90 nationalities, presence in over 19 countries, with 55 plus brands & 1700 stores located across markets of Middle East and Eastern Europe • KAICO’s Business Philosophy is CUSTOMER IS #1

KAICO is the Exclusive Distributor of Below Brands in Kuwait • Mazda Automobiles (Japan) since 1969 • Peugeot Automobiles (France) since 1969 • Geely Automobiles (China) since 2004 • Eicher Trucks and Buses (India) since 2000 • BAW Cargo Vans, Minibuses & Pickup (China) since 2011 • ExxonMobil (Mobil) Lubricants (USA) since 1950 • Michelin Tires (France) since 1950 • (KAICO also has a Leasing Department, Tender Department and a Used Cars Department) • Royal Enfield (India) since 2014

KAICO MISSION & STANDARDS

We, at KAICO, strive to provide our customers delightful and exciting products, that complement their lifestyles and businesses, ably supported by the best aftersales support in timely and swift manner that gives great performance, enhanced life and value.