Editorial Officer - eCommerce

Job description / Role

JOB PURPOSE:

The Editorial Officer is responsible and accountable for translating, creating, and improving the online content for all brands, as well as editing and proofreading current content such as website content, marketing promotions/campaigns, newsletters, and SEO articles to achieve the company's objectives. Their duties include communicating and dealing with other internal and external teams (i.e. Marketing, Merchandising, Design, Copy, Web Content Development, Product Management, and IT) to ensure brand voice consistency. The editorial officer can complete tasks within set deadlines and use the proper tools and software to aid their process

This role:

- Working together on the Arabic content production of eCommerce websites of Alshaya group.
- Following the defined tone of voice and guidelines for every brand/category.
- Taking ownership and responsibility of all tasks related to Arabic content for products and marketing.
- Working closely with the business teams such as Content team, Development team, Design other teams to create and publish engaging online content.
- Ensuring the quality of the content.
- Regularly testing the websites and mobile apps to maintain Arabic content consistency and quality.
- Editing and developing compelling editorial content intended for use in social media platforms and other platforms as required.
- Using many CAT Tools to improve the efficiency of content processes.
- Maintaining accurate calendars, schedules, and communication documents.

KEY RESPONSIBILITIES:

Localization:

- Translating content for blogs, articles, app descriptions, social media, product descriptions, and other marketing materials for the company's websites.
- Being sensitive to the culture of the original language and the target language during the translation process.
- Proofreading translated texts for grammar, spelling, and punctuation accuracy.

Marketing:

- Assisting the marketing team in developing Arabic content for advertising campaigns.
- Translating promotional content for websites and social media platforms such as social media captions, website banners, SMSs, newsletters, paid search copy, and E-mails.
- Coordinate with marketing teams to meet deadlines provided in social media calendars.
- Ensuring that all communications and marketing material aligns with brand standards.

Copywriting:

- Writing a customer-oriented copy describing products in a promotional and engaging way.
- Researching and understanding the target audience and writing a copy that connects with them and drives action.
- Maintain voice consistency of each brand while writing an error-free and persuasive content for the company's websites.

Building glossaries:

- Building glossaries and master files that include data of all previously translated content will serve as a reliable reference in the translation process.
- Ensure glossaries and master files are regularly updated for all brands.
- Regularly check master files to guarantee alignment throughout data.

Writing articles:

- Write clear, concise, objective, and accurate articles that adhere to the company's guidelines and are in line with the company's goals.
- Abide by the SEO guidelines and keywords in writing and translation to increase web traffic.
- Conduct high-quality research with the SEO and content team.
- Edit and proofread articles as needed.

Key Skills:

- Demonstrates strong attention to detail and maintains accuracy in tasks.
- The ability to create original and creative content for the brands.
- Possesses time-management skills and organizational skills.
- Calm and can work under pressure independently and within a group setting.
- Excellent communication skills, both written and spoken.
- Outstanding presentation skills and the ability to show complex issues engagingly and visually.
- Ability to work effectively and communicate with members of other teams including Marketing, Merchandising, Design, Copy, Web Content Development, Product Management, and IT.

Requirements

Job requirements

- Proficiency in written and spoken Arabic and English languages is a mandatory requirement.
- Computer proficiency (Excel, MS Office, Web search).
- Degree in English Language and Literature, Linguistics, translation, or equivalent experience.
- Previous working experience in copywriting and translation.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.