Job description / Role
The External Communications Executive generates consumer awareness and interest in Alshaya brands through the development and delivery of targeted media relations and public relations activities.
* Create and maintain direct internal and external relationships. * Provide media relations support to the brand teams, including:* Support Corporate Communications Manager* Develop and manage core functional assets including, but not limited to:* Track and report on brand media coverage
* Degree level minimum* Knowledge and application of core PR disciplines (e.g. release drafting, pitching stories, event management, press office, etc)* Knowledge of local and wider GCC consumer media landscape - good media contacts* 5 years plus communications experience (international experience an advantage)* Experience of implementing PR campaigns in a retail or FMCG environment for premium brands* Briefing & managing PR agencies * Excellent creative writing (English and Arabic preferred)* Strong attention to detail - excellent proof reading skills* Project management skills
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.