Fashion Retail Brand Manager

A Leading Manufacturing Company in Kuwait

Kuwait City, Kuwait

Ref: MP793-04

Job description / Role

Employment: Full Time

- For the specified brand; planning and suggesting the Yearly Budget to the GM.
- Preparing OTB according to the approved Budget
- Dept \ Category budget breakdown.
- Plan and implement the buying.
- Tracking daily sales.
- Evaluate stock levels Vs sales.
- Suggest and review allocations, consolidation and replenishment.
- Review orders and suggest re-orders.
- Plan and execute promotional activities.
- Achieve targeted sales for respective brands
- Improve gross margins
- Improve footfall conversion for respective brands
- Adherence of visual standards as per brands requirements
- Improve stock turns for respective brands
- Approve Assortment planning
- Enhance Brand promotion and marketing activities
- Build and maintain relationships with key personnel of licensees, principals, etc
- Ensure proper allocation of merchandise based on sales trends and demand
- Plan customer loyalty programs and merchandise return from stores to warehouse
- Ensure customer surveys are undertaken and implemented across stores
- Ensure proper equipment and fixture planning for new stores
- Ensure that visual standards are communicated and implemented across stores directly or through visual merchandiser
- Visits stores regularly and understand key issues with brands
- Meet few customers to gain first hand understanding of brand performance, gaps in assortment and merchandise, customer services, etc
- Communicate issues to Merchandise manager or Buying manager and plan course of action
- Ensure regular training is provided to buyers, operations team, visual merchandiser, etc as required
- Undertake sales forecasting and monitoring of inventory levels across select brands
- Undertake pricing activities for brands based on pre-defined markups
- Participate in setting sales targets for specific brands
- Implement marketing, cross selling activities and media planning activities for advertising by coordinating with marketing coordinator
- Undertake promotions across brands.
- Undertake competition and store visits on a regular basis and take appropriate action
- Coordinate with freight supervisor to track merchandise ordered
- Provide inputs to merchandise manager or Buying Manager for improving brand performance & undertaking brand rationalization/ evaluation
- In coordination with the GM; build and maintain relationship with external agencies including suppliers, principals, show sponsors, magazine editors, etc
- Assist projects manager and provide inputs for new store opening
- Coordinate with visual merchandiser for execution of visual merchandising activities and changes in display for specific brands.
- Coordinate with operations team to understand customer preferences & buying behavior.

Requirements

- BA, Marketing or Related Educational University Degree
- Min. 5 -10 years in the same field.
- Calm and confident
- Organized and thorough
- Excellent communication and presenting skills
- A great team leader
- Deep understanding of marketing principles
- Analytical
- Strong multi-tasking skills

About the Company

A leading manufacturing company Kuwait.

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