Job closed
Job description / Role
Manager - Web Analytics & Customer Insight - eCommerce - Kuwait
As Senior Web Analytics Manager for eCommerce, you will lead web analytics and insights activity for our eCommerce central support function, driving the daily evolution of our brand web sites' performance and functionality across multiple brands/markets.
You will be responsible for defining, executing and evolving the eCommerce web analytics and insight strategy. This will see you working closely with regional online marketing teams and the Central and Regional digital marketing teams to provide insights and deliver an integrated omni-channel single view of the customer.
With specific regard toward Customer Web Site Insights, you will be accountable for the creation of reports, statistics and analysis for new and existing customer on site activities, in order to to support Focus on Customer as well as for improving ecommerce customer behaviour and insight data visibility to the business.
The ability to create and maintain excellent team and cross functional working relationships is essential as you will be tasked with structuring, building and developing a high performance web analytics central function that can scale in line with the business multi-channel strategy and roadmap.
About the Division:
The retail industry in the Middle East is at a period of transition and you could be at the forefront of this change by joining our eCommerce Division. Retail is huge in the Middle East and the Middle East consumer travels widely, is very brand aware and has access to all the latest technology. Our Division is focused on creating the best omni-channel experience for all our customers. With the growth of technology in the region our we bring together ecommerce experts from around the world to ensure that our customer experience is cutting edge on all platforms.
Requirements
This role is an excellent opportunity for a multi-channel web analytics subject matter expert with five or more years of experience in a Web Analyst role within a multi-channel retail environment, and product expertise in Google Analytics Universal and 360 web analytics tools. You should be degree educated in a related field, and preferably have Google accreditation.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.