Job description / Role
Marketing Executive - L'Occitane
Who we are:
We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere.
To fuel the next stage of our growth we are looking to build a world class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together.
What you'll be doing:
A t Chalhoub, we share leading brands with the world. As a Marketing Executive you will be responsible for handling advertising and promotional activities, oversee everything to do with the customer database, as well as optimising service and in store experience for our customers.
Advertising and Promotional Activities:
- Analyse competition, best practices and new trends in local market and report to Marketing team
- Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the Brand's marketing departments
- Assist the Store Manager in the development of the sales force animation program (staff training, incentives, data collection)
- Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
- Build, maintain and update good database (CRM) through consolidate information from shop floors
- Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors activities, and evaluating market campaigns
- Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and Department/ Division Manager
- Collect customer feedback to define actions that will attract new customers and returning customers more often
- Communicate all required information about animation / visibility to the suppliers
- Conduct monthly reports on customer insights, sales analysis, and traffic in store
- Coordinate with advertising agencies and clients on media plans
- Coordinate, organise and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction, cross sell & up sell sales and services
Customer Data Base:
- Define the media and PR plan by briefing the advertising agency
- Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
- Follow up closely on the plans implementation, schedule and activities in all concerned markets
- Handle live coverage on social media platforms
- Handle the marketing plan forecast and the marketing plan orders
- Handle translation of all the documents
- Implement the in-store marketing animation plan/guidelines
- Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
- Liaise with the different departments to build the latter
- Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
- Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
Marketing and Promotional Plans
- Meet and discuss with local suppliers for all marketing bookings and animations
- Monitor Store KPIs
- Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
Optimize service & in-store experience:
- Organise, attend events, and exhibitions
- Oversee the performance of the campaigns and promotions and report it to the Marketing team
- Participate in relevant projects and community activities as and when needed
- Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
- Prepare monthly management report comparing the budget verses the stock
- Prepare monthly updated report of expenses
- Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
- Secure sponsorship to assist with the publicity and funding of marketing projects
- Send the catalogues, new price lists and miscellaneous information to the customers
- Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager
- Work in coordination with commercial team and list objectives for main customers
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
About the Company
The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.
By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.
With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.
By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.