Job closed
Job description / Role
Marketing Manager - Casual Dining Marketing - Kuwait
Role Profile:
The Marketing Manager serves as a single point of contact for operations, internal and external stakeholders when it comes to planning and delivery of marketing campaigns across all customer touchpoints.
Influences and works alongside brand operations teams to define relevant marketing campaigns with clear deliverables and performance measurement. Potentially, the role is responsible for managing a smaller team of marketing executives, coordinators, and a graphic designer.
Role to be based in Kuwait.
The below Key Performance Areas include but are not limited to:
- Work closely with internal & external teams (operations, support functions, malls, agencies, 3rd parties)
- Liaise with stakeholders, partners & marketing team to achieve brand targets across multiple markets
- Maintain relationships with digital & creative agencies, digital corporate teams & platform teams and stay up to date with the newest online features & opportunities
- Align brand communications & campaigns across all touchpoints with the brand's business objectives & market-specific challenges and opportunities
- Guard brand's positioning, tone of voice, and public image & maintain its consistency across all customer-facing interfaces
- Create brand strategy, budget & execution plan
- Work with the loyalty team to support and integrate data-driven segmentation & marketing (Aura)
- Continuously evaluate, and identify opportunities to optimize brand performance through cost-effective marketing initiatives
- Lead strategic projects to enhance & grow brand presence, affinity & loyalty
- Scout suitable collaborating opportunities (CSR/sustainability focused) to build brand's local community & social standing
Requirements
Knowledge:
- Excellent Communication skills
- Manage many stakeholders and remain focused on key priorities in a fast-paced environment
- Ability to act analytical
Experience:
- 6-7+ years` experience in a similar role with a managerial role
- Defining & managing 360? campaigns across different touchpoints (ABL & BTL) - focus on digital marketing
- Working across multiple markets (GCC and/or MENA) is a plus
- Financial strength is a must in managing budgets
Skills:
- Collaborative approach and strong communicational skills
- Interpersonal skills, extravert
- Working in a team & with multiple stakeholder
- Excellent presentation skills
- Problem-solving
- Critical thinking
- Team-player
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.