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Job description / Role
Multichannel Marketing Manager - CRM - Kuwait
The CRM & Digital marketing team perform a centralised function within Alshaya by supporting digital strategy definition and execution across all brands to deliver best-in-class customer engagement and return on investment. The Multichannel Marketing Manager serves as a single point of contact for brands when it comes to planning and delivery of digital campaigns. This role works closely with internal teams and support functions such as media buying, data & targeting, insights, loyalty, digital product etc. to serve brands and deliver quality campaigns.
As our Multichannel Marketing Manager, you will influence and work alongside our brand marketing teams to define relevant digital marketing campaigns with clear deliverables and performance measurement. You will also assist in digital up-skilling of stakeholders across the business and ensure the business is kept up to date on new digital products and developments.
Requirements
The right candidate will have experience managing multiple clients and digital projects simultaneously, and come from either an agency background or a larger retail setup. We are looking for a candidate with a thorough knowledge of the digital space in general and social media channels such as Facebook and Instagram. The candidate will have experience spanning from strategy definition to budgeting, execution, and performance reviews. You should also possess great influencing skills and the ability to challenge the status quo to ensure that we continuously deliver on business objectives.
The Multichannel Marketing Manager will be a confident and influential individual who enjoys managing teams and multiple stakeholders across a large number of brands and multiple geographies. The role is responsible for managing a smaller team of marketing executives and coordinators.
About the Company
As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.
Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.
Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.
From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.