Online Manager (Marketing-Display)

Carter Murray

Kuwait

Ref: HP662-1080

Job description / Role

Employment: Full Time

A leading retail group based in Kuwait is currently seeking an Online Manager (marketing-display) reporting into the Senior Online Manager (Marketing-Acquisition). You will Own and be accountable for the Paid Social channel strategy (Facebook, Instagram, You Tube and emerging media sources such as Snapchat and Whats App), budgeting and performance to drive accelerated ecommerce and omnichannel growth for the company brands through the aggressive expansion of customer acquisition funnel.

Responsibilities:

* Manages the development of the Paid Social channel media plans in accordance to overall online marketing spend allocation by way of planning and setting up marketing campaign requirements to internal/external digital advertising teams.
* Works with internal and external digital marketing advertising teams to devise the strategy and approach to building highly efficient Paid Social campaigns focused on customer acquisition, through look-a-like audience building, and re-targeting for the company online and omnichannel brands.
* Support defining and developing online attribution modeling requirements and post impression marketing analysis together with web analytics team and digital advertising teams, to achieve acquisition KPIs of CTR, Cost-per-Acquisition (CPA), Cost per Lead (CPL) and ROAS.
* Will work closely with central marketing, agency and central design teams to research, plan and ensure execution of highly successful Paid Social Media campaigns.
* Involved in working with digital advertising teams to deliver a performance marketing approach focused on test and learn ethos, such as A/B testing new creatives and identifying best placements
* Will manage Paid Social budget allocation and planning for all transactional web store brands and markets in MENA.
* Manages Paid Social media plan spend, allocation and execution requirements with internal digital advertising team and/or internal digital agencies to deliver campaign performance and continuous optimization.
* Owns the annual business planning process for the channel across all brands and markets to build the channel metrics for traffic, CPC, CPA, Conversion and new customer and lead acquisition.
* Defines the Paid Social channel strategy for evolving the channel performance and post impression ROAS.
* Continuously identify opportunities to further improve channel and campaign efficiency
* Work with analytics team to analyze results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
* Define and implement an efficient operational process for the briefing and creation of digital assets for campaigns and necessary host brand / CMD approvals where necessary.
* Works closely with other marketing and eCommerce areas like CRM, web analytics and BI, and online webstore teams, to gain insight that drives further optimization of online marketing spend, and aligns with online trading calendar to support promotional campaign plans. Works closely with other eCommerce and other the company central teams to perform required activities that support customer acquisition.
* Will remain current with industry trends while continually leveraging innovative approaches and industry best practices to drive efficiency of campaigns.
* Responsible for Paid Social online marketing planning, spend and performance working with internal/external digital marketing teams to execute and optimize the Paid Social channel budget and online marketing campaigns for all web store transactional sites in MENA.

Requirements

* 3+ years in Social Media digital marketing, with a proven track record of managing and executing world class engaging paid social campaigns focused on omnichannel awareness as well as lead and customer acquisition across retail verticals.
* Will have performance managed Paid Social media channel for at least 3 years, with direct budget and performance responsibilities for multiple accounts.
* Will be passionate about Social Media marketing and be a channel subject matter expert
* Ideal candidate comes from an online pureplay hypergrowth or B2C retail ecommerce business or leading digital agency based in digitally matured western markets.
* Professional profile: Numbers driven, has a strong commercial ethos with creative flair that has a result's driven "trader's mentality". Will have strong communication, presentation and influencing skills as a channel champion.

SR Group is acting as an Employment Agency in relation to this vacancy.

About the Company

Carter Murray is a specialist recruitment consultancy specialising in the placement of marketing professionals into professional services firms, the financial services sector, multi-national corporations and global brands from our offices in London, Dubai and Sydney. Carter Murray is a member of The SR Group, a specialist global recruitment consultancy founded in 1987, operating in the niche markets of Taxation, Legal, HR and Marketing recruitment. From the worlds largest companies to small owner-managed businesses, we recruit at all levels for a complete cross-section of clients. Our clients include the full range of UK and international professional services firms and financial services companies. We recognise that they expect an exceptional level of service and a real knowledge of todays highly specialised market.Each of our consultants personally manages their own clients and specialises in specific areas of this key marketplace. We take the time to really understand both parties needs and provide focused and consistent advice.

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