Wallpaper Business Head / General Manager

Job description / Role

• Establish the wallpaper business from the ground up, including planning, budgeting, and execution.
• Define the business model, target markets, and growth strategy.
• Source international wallpaper suppliers and negotiate favorable commercial terms.
• Manage product selection, including vinyl, non-woven, fabric, mural, and commercial wallpapers.
• Oversee inventory planning and logistics to ensure timely product availability.
• Develop and implement sales strategies for residential, commercial, and project markets.
• Build and maintain strong relationships with interior designers, architects, and contractors.
• Prepare quotations, pricing structures, and project cost estimates.
• Plan and set up wallpaper showroom(s) to showcase product offerings.
• Coordinate marketing activities to enhance brand positioning and awareness.
• Recruit and manage wallpaper installation teams, ensuring high-quality workmanship.
• Ensure customer satisfaction through quality control and effective project execution.
• Manage project execution and site coordination for all installations.
• Prepare budgets and financial forecasts to monitor business performance.
• Monitor profitability, margins, and costs to ensure business sustainability.
• Provide regular performance reports to ownership.
• Hire, train, and manage sales, operations, and installation staff.
• Set KPIs and performance standards to drive team effectiveness.
• Ensure compliance with Kuwait’s labor, safety, and commercial regulations.

BACKGROUND, QUALIFICATIONS & EXPERIENCE

Qualifications
• Minimum 7–10 years of experience in the wallpaper or wallcoverings industry.
• Proven experience in starting or managing a wallpaper business or division is essential.
• Strong knowledge of wallpaper materials, installation processes, and project sales.
• Experience in the GCC or Middle East region is preferred.

Skills
• Strong leadership and decision-making abilities.
• Hands-on operational approach with keen attention to detail.
• Excellent negotiation and communication skills.
• Ability to build systems and teams from the ground up.
• Proficiency in financial management and budgeting.

About the Company

Propel Consult delivers a service in step with the needs of both our client companies and candidates. Our ability to add value to all levels of recruitment stems from our wholehearted belief in providing a professional service to both parties.

We have built relationships with many leading indigenous and mulitnational organisations throughout the Middle East and internationally in countries such as UAE, Qatar, Saudi Arabia, Oman, Bahrain, Kuwait, Egypt and many more.

Concentrating our resources has created 5 distinct specialist divisions:

• Banking & Finance
• Human Resources
• Oil & Gas
• Construction
• Architecture & Engineering