Job description / Role
Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of NestlÃ© breakfast cereals, including global favourites such as NESQUIKÂ®,FITNESSÂ®, CHEERIOSÂ® and CHOCAPICÂ®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
Location: Beirut, Lebanon
Company: NestlÃ© SPN
Bachelor's Degree in Business or any related field
Solid Trade experience (Sales & Trade Marketing)
Joining NestlÃ© means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
To adapt category strategies to country needs, drive/manage them across channels/customers, and follow through on the execution of category/brand plans to achieve set KPIs.
A day in the life of...
- Responsible to ensure that category volume/value and Real internal Growth are achieved by country within category allocated budgets
- Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams while understanding and analyzing the Integrated Commercial Plan Process: Situation Analysis, Creating Winning Channel Activations and Objectives, Strategy, Tactics and Activities (OSTA)
- Define and help maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, weighted distribution, core range, planograms
- Ensure efficient implementation & evaluation of POS Material at point of purchase based on picture of success and merchandising guidelines in alignment with the sales team (Quantities & Timelines) and the effective utilization of POS Material according to trade plans
- Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.
- Lead the Monthly Sales Review process at country level and participate in the Monthly Business Planning Cycle (MBPC) meetings
- Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams
- CCSDM is jointly responsible (with the Brand Manager) for defining and optimizing Delegated (PFME) Product Fixed Marketing Expenses strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending
- CCSDM is jointly accountable (with Channel Managers/ Key Account Manager's) for defining and optimizing Total Trade Spend (TTS) strategy and allocation, annual budgets and investment at a country level. CCSDM is required to track the TTS on monthly basis by activity and ensure optimal spending
What Will Make You Successful?
- Demonstrates strong analytical skills, enthusiastic about reading numbers and building an action plan
- Detailed Oriented and organized
- Demonstrates the ability to work in a challenging environment
- Bilingual English & Arabic
We thank all applicants for their interest; however only those individuals selected for an interview will be contacted.
Established in 1990, CPW is a long-standing partnership between NestlÃ© and General Mills, bringing together the world-class capabilities of both companies. Headquartered in Switzerland, CPW has a strong global network with 4,600 employees, 17 factories, four R&D centres and sales teams in more than 130 markets. Want to learn more? Visit www.nestle-cereals.com .
About the Company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world's biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.
The Company's strategy is guided by several fundamental principles. Nestle's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company's priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.