Lead Copywriter And Marketing Creative

Job description / Role

About LingoCulture

LingoCulture is redefining language learning through unlimited private French classes blended with real cultural immersion — from wine and food to literature and dating culture. We also partner with universities, Erasmus programs, and NGOs to help learners experience the full diversity of Francophone cultures.

We’re a small, fast-growing team, and we’re looking for a creative marketing mind who can help us tell our story, with words, visuals, humor, and strategy.

About the role

You’ll own all copywriting and light creative execution across ads, social, landing pages, and email.
You’ll work directly with our CEO plus collaborate with designers, video creators, and ad specialists. As the company grows, you’ll help define our brand voice and creative strategy, eventually leading a small marketing team.

What you’ll do

Copy & creative execution

• Write clear, compelling copy for ads (Meta, TikTok, Google), landing pages, and social media.
• Build and update pages on WordPress (headlines, layout tweaks, CTAs, blog articles).
• Create light visuals (thumbnails, mockups, simple graphics) when needed.
• Maintain consistent tone and branding across all channels.

Email & CRM

• Write and schedule weekly newsletters, onboarding, and retention sequences in ActiveCampaign.
• Segment audiences and improve deliverability & engagement over time.

Content & SEO

• Research and write short SEO articles about French culture and language learning.
• Update meta tags, internal linking, and keyword optimization.
• Track performance through Google Analytics and Search Console.

Collaboration & strategy

• Work with the CEO on messaging and creative direction.
• Brainstorm campaigns around cultural themes (wine, food, literature, dating, etc.).
• Coordinate with the ad specialist and designer to bring campaigns to life.

Requirements

• 4–6+ years of experience in marketing or growth marketing and copywriting.
• Excellent writing and storytelling skills with proper marketing understanding; your words convert and inspire.
• Interest in languages and culture. Big plus if you speak French (B1/B2).
• Comfortable doing light page edits in WordPress and building emails in ActiveCampaign.
• Familiar with SEO fundamentals (keyword intent, on-page optimization, readability).
• Basic design sense (Figma/Canva).
• Delivers on time.
• Organized, proactive, and comfortable working independently.

Benefits

• 10 hours/week to start, with potential to expand as we grow.
• A high-impact role where your words directly shape our brand and sales.
• Passionate startup environment: be part of the building team and earn rewards as the company develops (path to CMO / Director of Marketing).
• Remote flexibility.
• Competitive hourly rate, evolving with scope and performance.