Marketing Alumni Engagement Specialist for an International Professional Services Firm

Job description / Role

The Alumni Engagement Specialist leads the strategy and plans of the alumni program in the Middle East, managing a number of alumni engagements in accordance with the program’s goals and objectives. This involves designing, developing, and implementing communication programs, events, platforms, and websites; as well as maintaining database health and optimizing the transition process.

Responsibilities:
• Develop the marketing strategy for the ME alumni program
• Drive all alumni marketing initiatives, from inception to implementation, including career placement services
• Work with Human Capital team to optimize the transition process and ensure maximum onboarding of leavers to ME alumni program during exit process
• Be the primary point of contact for any internal/external requests on alumni program
• Drive company wide discussions on way forward in alumni relations, including championing new ideas and programs
• Plan for and oversee the alumni budget
• Build alumni communications plans and develop targeted programs and content to drive engagement and strengthen relationships with the firm
• Manage all communications, including the compilation and production of the ME alumni newsletter
• Lead outreach programs to alumni, including physical/digital mailings and email marketing campaigns via Salesforce
• Contribute alumni-related content for the firm’s official social media channels, ensuring that the material is fresh, engaging and interactive
• Develop an internal communications plan that clearly articulates the value, benefits and goals of the alumni program, and lays out the asks from the senior community
• Own and drive the alumni community in Salesforce Experience Cloud (SFEC) in coordination with regional and global teams, including innovating and improving the platform, and articulating/driving/monitoring change requests with technical teams
• Continuously manage the platform by migrating new members, creating a strong content pipeline, and facilitating discussions
• Own the technical integration among related systems (Workday, SF CRM, SF Marketing Cloud, SFEC) and map workflows
• Build and sustain a community environment for alumni to turn to, be part of and thrive in. Leverage tools within the platform to promote discussions, groups, events, etc. to promote sense of inclusion. Invite content leaders/owners to stimulate intellectual/conducive conversations
• Manage other alumni platforms including the global alumni website and ME alumni LinkedIn group
• Be an integral member of the decision-making team involved in the launch of new alumni systems, defining corporate direction and initiatives
• Manage the alumni database to ensure that it is accurate, that information is updated regularly, and that significant changes are communicated internally
• Manage career placement services and populate the careers portal. Liaise with staff and alumni to source and share job opportunities
• Plan and execute events, including regional and office-specific alumni gatherings that result in unique experiences
• Identify and execute alumni-focused activities (e.g. expert talks, industry-focused webinars, etc.)
• Monitor and report on alumni program key performance indicators (KPIs), devising solutions to maintain strong performance and/or improve performance when needed
• Drive the development of reports and dashboards for senior stakeholders.

• 4+ years of experience in marketing - alumni relations at an international professional services firm preferred
• Experience in a corporate, professional services, or consulting environment strongly preferred
• Experience with web and digital content strongly preferred
• Experience with Salesforce or other marketing/CRM software strongly preferred
• Experience in event planning, corporate and social
• Bachelor’s degree - preferably in business, marketing, communications, or related field
• Understanding of digital marketing, including end to end user experience, process mapping and data flows
• Ability to work with marketing technology, with a willingness and ability to learn about new platforms quickly
• Strong analytical and quantitative skills — confidence in using data insights to define, challenge and support business requirements
• Ability to think analytically and develop solutions that meet the business needs of the firm
• Strong project management skills with demonstrated ability to multitask and prioritize
• Strong relationship management skills
• Strong interpersonal, organizational and communication skills
• Inquisitive and creative mind set.

About the Company

RecruitME are a specialized recruitment consultancy supplying top tier business support staff to Dubais leading multinational organizations. We carefully source, screen and select only the very best candidates to assist our clients in making easier recruitment decisions faster.

Differentiating ourselves from standard recruitment agencies our consultants have been carefully chosen for their backgrounds in business support for leading multinational organizations. Having been both the client and the candidate previously, we have an insiders understanding of the recruitment process and our clients needs.

What we do:

Specializing in business support positions we can assist in introducing a small selection of experienced administration, finance and human resource candidates with the relevant experience to benefit your business. Our careful screening process ensures that we have met with and can give a concise overview of each candidates skills and current situation before you meet them.

We pride ourselves on sending our clients only the very best available candidates in the market to ensure a simplified, hassle free and timely recruitment experience for all involved.