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Senior Brand Manager

Azadea Group


Ref: KP561-990

Job description / Role

The Senior Brand Manager is responsible for leading his / her retail brand management team in the development and execution of strategic and brands’ value - centered plans . He / she contributes to the development of his / her portfolio of brands in terms of promotion , event planning , business analysis and new product development for all related stores .

Key Accountabilities
- Direct brands' growth, develop new brands geographically and expand existing brands in new markets based on a market commercial analysis
- Oversee the planning and events organization aiming at improving brand awareness and sales
- Set the season budget in coordination with Country Manager, and monitor compliance with sales, rotation and loss standards, ensuring financial awareness and cost control
- Analyze market segments and prices, benchmark with the competition and develop brand related reports and data to allow informed decision making
- Analyze P&L and other financial KPI's and suggest corrective action to ensure profitability
- Manage travel and stores visit scheduling of Brand Managers in order to ensure efficiency, and inspect stores operations, pricing and display for compliance with set standards
- Proactively put in place action plans when targets are not reached, and take full ownership and accountability over the shops P&L account
- Analyze stock rotation to reach an acceptable stock level, maximize sell out at full price, and plan efficiently for the sale period in coordination with Country Manager
- Ensure the terms, conditions and rules of the franchise and lease agreements are duly implemented and respected
- Participate in recruiting, training, motivating and developing reporting staff to ensure that the department has the necessary skill base and that staff are optimally motivated and enabled to maximize their potential and contribution to the company


- Bachelor’s Degree in Business Administration or equivalent
- 7 years of experience in similar environment
- Fluency in English; Spanish, Italian or French is a plus
- Proficiency in MS Office

- Planning and Organizing
- Commercial Understanding
- Communication Skills
- Developing and Motivating Others
- Driving and Achieving results
- Entrepreneurial Thinking
- Strategic Thinking

About the Company

Azadea Group is a premier fashion and lifestyle retail company that owns and operates more than 50 leading international franchise concepts across the Middle East, North Africa, Asia and Europe. Since its inception in 1978, the Group has grown a substantial chain of stores representing leading international brand names in fashion and accessories, food and beverage, home furnishing, sporting goods and multimedia.With over 11,000 employees, the company boasts a solid infrastructure overseeing more than 600 stores spread across 15 countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Iraq, Jordan, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Oman, Pakistan, Qatar and United Arab Emirates.

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