Marketing Manager FMCG

Job description / Role

The Marketing Manager is responsible for planning, organising and directing the Marketing Department in support of the Company’s business strategy, to grow revenue, increase market share and contribute to Company growth and profitability.

Key Responsibilities:
• Development of the Marketing Business Plans to achieve sales in line with the company objectives.
• Assign and monitor project targets to the respective marketing team members, ensuring that these are achieved in an effective and timely manner.
• Liaise with the National Sales Managers and Trade Marketing Manager on all launches and the executions of marketing campaigns.
• Develop and execute channel and customer promotions/programs that leverage national brand ideas/thinking and consumer insights to drive increased consumer preference and customer activity.
• Plan and orchestrate introduction of new products and line extensions to ensure that specific distribution, pricing, and merchandising objectives are met or exceeded.
• Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.

Requirements

• Advanced Strategic Thinking
• Short- and Long-Term Planning & Execution
• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
• Previous Customer/Channel Management experience
• Coca-Cola Channel business knowledge is an asset
• Demonstrated personal leadership skills and influencing ability
• Effective oral and written communications skills
• Fluent English Speaking
• Minimum Required: Masters degree in Marketing/Business or equivalent work experience.
• Experience
• Minimum 7-10 years experience in a consumer packaged goods company, preferably in both customer management and marketing roles; additional Foodservice Channel experience preferred.

About the Company

The General Soft Drinks Co Ltd is responsible for manufacturing a wide range of soft drinks across Malta. We do this for brands owned by The Coca‑Cola Company (TCCC) including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes and Kristal.

We are an independent Coca‑Cola bottler and are the sole licensed bottler for products of TCCC in Malta.

We employ over 240 people in Malta and Gozo at our manufacturing site, offices and distribution centres.

Our Company is committed to minimising the environmental impact of our products and operations, with a particular focus on recycling, water stewardship energy, and climate protection.

Through our sister company, GSD Marketing Ltd we sell and distribute TCCC products manufactured in Malta as well as import, sell and distribute other TCCC products including Nestea, Cappy Juices and Powerade. We also import, sell and distribute other brands including Monster, Bavaria, Stella Artois, Berlin Beer, Lowenbrau, Café Mauro and Evian on behalf of other brand owners.