Ref: RP016-05

Job description / Role

Employment: Full Time

The Trade Marketing Manager - is to assist the Head of Marketing in developing, measuring and implementing integrated trade marketing programs (including RED) for all the Company’s Brands in line with the needs and wants of the Horeca / IC and FC channels

Key responsibilities:
• Develop and execute a Trade Marketing Strategy to achieve defined business objectives for all the brands in the Company’s portfolio.
• Assist and coordinate with Head of Marketing in identifying opportunities and creating Trade Marketing strategies which address such opportunities through implemented and specific activities within the market.
• Assist in the negotiation with outlets on acquiring space for our equipment and activation material and introducing our effective combo meals for all brands in line with business and market objectives in the IC Channel.
• To assist in the negotiation with outlets on purchasing of shelf space and agreements on impressive displays for all brands in line with business and market objectives in FC Channel.
• Assist in the developing, design and implementation of Consumer Market Campaigns and Trade Communication for all sub trade channels.

Requirements

• Undergraduate degree with minimum5 years experience in a Trade Marketing/retail position
• Experience in a beverage industry preferable Coca-Cola
• Analytical - ability to analyze large amounts of data
• Top rate commercial acumen
• Category Management Skills
• Experience analyzing and identifying trends to plan against results

About the Company

The General Soft Drinks Co Ltd is responsible for manufacturing a wide range of soft drinks across Malta. We do this for brands owned by The Coca‑Cola Company (TCCC) including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes and Kristal.

We are an independent Coca‑Cola bottler and are the sole licensed bottler for products of TCCC in Malta.

We employ over 240 people in Malta and Gozo at our manufacturing site, offices and distribution centres.

Our Company is committed to minimising the environmental impact of our products and operations, with a particular focus on recycling, water stewardship energy, and climate protection.

Through our sister company, GSD Marketing Ltd we sell and distribute TCCC products manufactured in Malta as well as import, sell and distribute other TCCC products including Nestea, Cappy Juices and Powerade. We also import, sell and distribute other brands including Monster, Bavaria, Stella Artois, Berlin Beer, Lowenbrau, Café Mauro and Evian on behalf of other brand owners.

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