Beauty Specialist - Makeup Artist (Retail)

Beauty Specialist - Makeup Artist (Retail)  

Watsons | Bahrain City Center

Overview of the role

The Beauty Specialist and Makeup Specialist will play a key role in enhancing the beauty experience for our customers by providing expert makeup consultations, product recommendations, and demonstrations. The ideal candidate will have a strong knowledge of makeup techniques, products, and trends, particularly those relevant to the Middle Eastern market. This role requires a dynamic and customer-focused individual who can provide exceptional service and foster long-term customer relationships.

What you will do

• Supports selling plans to deliver sales budget
• Carry out planogram and price change and maintain store appearance and merchandising standards
• Monitor stock level and ensure regular replenishment of stocks
• Conduct makeovers for customers
• Ensures proper safekeeping of all store merchandise to prevent shoplifting, damages, and pilferages
• Monitors and updates report on product shelf life
• Consolidates frequently asked products and recommends new SKUs to the Store Manager and submits to Program Lead
• Consolidates customer profile in relation to customer queries, concerns and submits to Store Manager
• Recommends category building activities (e.g. animations, hair and skin analysis, makeovers, etc.)
• Recommends relocation and meter reallocation of product display relevant to store customer profile and category performance analysis
• Provides information to customers on regimen building

Commercial

• Monitors and delivers 100% brand product availability
• Monitors replenishments of stocks and product housekeeping in the selling area
• Cleans and maintains makeup applicators and tools
• Ensures highlighting and cross-selling of exclusive products on planograms and off-shelf displays related to product use
• Checks proper implementation of promo call outs, hero display, price change, etc.
• Attends to customers complaints with sincerity and understanding
• Handles customer queries on beauty and skincare product knowledge and offers advice professionally aligned with the brand of service standards
• Follows through on customer's feedback and requests
• Conducts personalized makeup consultations, including color matching, skin type assessment, and style preferences
• Provides expert recommendations on makeup products and techniques suited to individual needs and occasions
• Demonstrates product application techniques, including foundation, eye makeup, and contouring, to educate customers on achieving desired looks

Process

• Aligns with Store Manager on submission of sales tracker
• Maintains adherence to planogram implementation
• Ensures all products displayed in the selling area are in good condition and near expiry, and damaged products are pulled out from the selling area

People

• Plans and monitors personal development plans in role development interventions
• Ensures timely submission of performance review
• Implements action plans for employee engagements
• Strictly adheres to company policies and procedures (Code of Conduct, ROS, Data Governance)

Required skills to be successful

• Good knowledge of the beauty industry and trends
• Retail operational skills (stock, VM, systems, cash...)
• Computer skills
• Management skills
• Empathy
• Customer service and results oriented
• Leadership and problem-solving skills
• Excellent relationship skills
• Integrity and trust dealing with ambiguity
• Proactive with good team spirit and able to take initiatives

Key Competencies

• Artistic skills: Demonstrates creativity and proficiency in makeup artistry, with the ability to enhance and transform customer appearances
• Customer focus: Passionate about beauty and committed to providing exceptional customer experiences
• Product expertise: Deep knowledge of makeup products and their application, with the ability to educate and advise customers
• Sales ability: Proven track record of achieving sales targets and building customer loyalty

What equips you for the role

Education: Certification or diploma in makeup artistry, cosmetology, or a related field is preferred.

Minimum experience and knowledge: Minimum of 2-3 years of experience in makeup application, beauty retail, or a similar role, and team management. Must have extensive knowledge of makeup products, tools, and techniques, including an understanding of different skin types and tones, particularly those common in the Middle East.

We're here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click "apply": Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalized CV to further boost your visibility. Our global talent acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviors, but also how candidates align with our values of respect, integrity, collaboration, and excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.