Digital Marketing Specialist

Company Description

Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

Job Description

The key objective of the position will be to support the execution of the hotel's digital marketing and e-commerce strategy including but not limited to content updates, social media management, and email marketing. Reporting directly to the Director of Marketing.

• Assist the Director of Marketing in developing initiatives for the hotel key feeder markets to increase traffic on direct channels.
• Manage the creation and publishing of relevant, original, high-quality content.
• Update and optimize the hotel content on direct, indirect channels and online listings.
• Organization of PR events, dealing with media and influencers when required.
• Manage the active presence of the property on social media channels.
• Monitor and optimize traffic acquisition levers at hotel level including but not limited to SEO, display, paid social, and metasearch.
• Support the execution of the emailing calendar for rooms, F&B and other outlets in line with the strategy and corporate guidelines.
• Provide creative ideas and best practices for content marketing and social media.
• Deliver monthly and quarterly reports on digital performance.
• Manage digital paid campaigns on Meta and OTAs.
• Act as e-commerce leader for the hotel.

Qualifications

• Minimum 2 years in a similar position.
• Copywriting skills.
• Good sense of aesthetic.
• Passion for hospitality, going above and beyond to create memorable moments for our guests.
• Creation and implementation of social media calendar.
• Experience dealing with influencers and able to prepare an influencer strategy.
• Experience with Facebook Ads Manager.
• Absolute comfort with social media channels, including paid ads.
• Customer oriented and able to properly interact with our customers on any public channel.
• Excellent verbal and written communication skills.
• Excellent knowledge of the English and Arabic language, able to write flawlessly.
• Familiar with Adobe Package.
• Proficiency in MS Office.
• Proactive in identifying issues and ownership to resolve them.
• Ability to work independently, but also function as a team player, in order to meet internal deadlines.
• Capable of working in a dynamic environment, handling multiple projects, able to prioritize appropriately and respond to issues quickly and creatively with an open and positive attitude.

Additional Information

Your team and working environment: Sofitel Bahrain Zallaq Thalassa Sea & Spa is a 5-star luxury hotel with 262 luxury rooms & suites including 1 royal suite, 6 opera suites, 21 prestige suites, 32 Club Millesime rooms, 202 luxury rooms, 5 restaurants & 4 bars, 1 grand ballroom, 2 meeting rooms, beach club, kids club and the first Thalassa Spa in the Gulf Cooperation Council countries (GCC).

Our commitment to diversity & inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.